Gratitude, Success, and Presence: An Open Letter to New Graduates

May 12, 2025

To the Class of 2025: Linger longer with loved ones. Choose to see the good despite what’s wrong. Define success, but allow it to evolve. And most importantly, treat each day as if you deliberately came back to enjoy it.

Winning Without Pushing — Five Truths I Hope Our Sales Teams Live By

April 28, 2025

Sales success isn’t about bombarding prospects with messages — it’s about building relationships and trust. Here’s what I want our sales team to ALWAYS do.

Five Sales Behaviors that Drive Decision-Makers Away

April 14, 2025

As a business leader who receives hundreds of sales messages weekly, I’ve seen what works and what doesn’t. Here are five approaches I instruct our sales team to avoid at all costs.

The Uncomfortable Path Forward: Finding Strength in Setbacks

March 17, 2025

Sometimes winning isn’t about the outcome. It’s about how your team handles the sting of potential loss. Read more to learn about how our team turned a customer’s potential departure into an opportunity for growth.

robert hoffer

Walking Your Factory Floor: A Letter to My Grandfather

March 3, 2025

Walking through the production floor of the company my grandfather founded, I still hear his wisdom. This year, as we celebrated three retirements totaling 148 years of service, I realized: we’re still molding much more than plastic parts here. We’re molding lifelong relationships, just as he taught us.

Slowed-Down Leadership: My Four Guiding Themes for 2025

February 17, 2025

“‘Am I doing the best that I can do?’ This question has become a cornerstone of my leadership approach. In my latest post, I share my leadership themes for 2025, including how slowing down spiritually has transformed my leadership style. Join me in reflecting on what matters most.

Beyond Business: Using Success Statements to Create Unforgettable Family Moments

February 3, 2025

Walking pneumonia, work emails, and the Eiffel Tower… learn how success statements helped our family create magic in Europe despite the challenges.

From Accountability to Affirmation: Why Success Statements Matter in 1:1s

January 20, 2025

Red doesn’t equal failure — it’s a wake-up call for course correction. Here’s how using color-coding success statements transformed my 1:1 meetings and created a culture of continuous improvement.

Clear Goals, Better Results: The Magic of Success Statements

January 6, 2025

‘Zero accidents’ is a success statement. ‘Do better’ isn’t. Here’s why the difference matters and how to write statements that actually drive results.

A Year in Learning: The Resources That Shaped My 2024

December 9, 2024

Instead of a typical year-end wrap-up, I’m sharing the exact resources that shaped my thinking in 2024: three essential books, two must-listen podcasts, and one historical figure every leader should know.