What the 1990s Got Right
Recently, I’ve spent some time thinking about the 1990s and what made that decade so special.
Some of this is undoubtedly nostalgia. Every generation tends to look back fondly on the years of its youth. But I don’t think nostalgia fully explains my appreciation for the 1990s.
What stands out to me is that life seemed more connected, even though technology was far less advanced.
Today, when we go to public places like gyms, parks, airports, or even on a walk through the neighborhood, most of us have earbuds in. I certainly do. We have immediate access to music, podcasts, audiobooks, news, and entertainment whenever we want them.
That’s an incredible benefit.
But it also means we’re often less available to the people around us.
Less technology, more connection
In the 1990s, people walked through their neighborhoods without AirPods. They sat in waiting rooms without staring at smartphones. They stood in line at stores and talked to one another. Casual conversations flowed more naturally because fewer distractions competed for our attention.
The same was true with opinions and disagreements.
People certainly argued about politics, sports, religion, and current events. Human nature hasn’t changed. But those conversations typically happened face-to-face or over the phone with people we actually knew. There was effort involved. There was accountability involved. There was usually a relationship involved.
The workday also had clearer boundaries.
The internet existed, but it hadn’t yet transformed every aspect of life. When you left work, you generally left work. Emails weren’t constantly arriving in your pocket. There were fewer notifications demanding your attention. Life moved at a slower pace.
Single-tasking was the norm. When you watched television, you watched television. When you read a book, you read a book. When you spent time with family, there was a good chance you were actually spending time with family.
Of course, there was also the cultural moment.
As a Chicago kid, I loved watching the Bulls dominate the NBA. In baseball, the Yankees were building a dynasty of their own. What both organizations had in common was that their success felt organic. Much of their talent was developed internally and grew together over time.
Whether or not that perception is completely accurate, it reflected something broader about the era: things seemed to take longer to build, but they also seemed more durable once they were built.
Creating friction on purpose
So what do I do with all of this?
I’ve been trying to create a little more friction in my daily life.
Instead of immediately downloading the latest audiobook, I’ve been reading physical books that I already own. I’ve been taking walks through the neighborhood without AirPods and looking for opportunities to strike up conversations with neighbors. I’ve been doing the same thing at the gym, and as a result, I’ve gotten to know a few people that I’ve genuinely come to appreciate.
I’ve been rewatching shows like Seinfeld and Friends with my kids rather than chasing the latest streaming series. In my opinion, those shows are still better than most of what’s on television today.
What I really miss
And perhaps most importantly, I’ve been taking stock of the people in my life who may not be here three decades from now and making sure I spend time with them.
That may be the biggest reason I love the 1990s: All four of my grandparents were alive then.
At the time, I didn’t realize how special that was. Looking back now, I do.
As I close this post, I want to be clear: I love technology. I benefit from it every day. I’m not interested in returning to a pre-Internet world.
But I am interested in slowing down.
I am interested in being more present.
I am interested in having deeper conversations, building stronger relationships, and living with greater intentionality.
Maybe that’s what I really miss about the 1990s.
Not the decade itself.
The pace.
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