Alex Hoffer

I went to grade school in the 1980s. And if you’re of a certain age, you remember that going to the computer lab was a big deal back then. In fact, one of my favorite things to do when I earned free lab time was to play The Oregon Trail. My buddies and I competed, as only pre-adolescent boys can do, by seeing who could race towards Oregon the fastest. But none of us ever made it close to Oregon’s Willamette Valley. We pushed our digital families to the extreme, usually ending in their in-game demise of some disease like dysentery. 

I shouldn’t be surprised that my own boys (who now play the game on an iPad!) basically do the same thing I did back in the 80s. They push their crews fast, ignore the health warnings, and laugh when their characters give out. After watching this for long enough, I decided to give the game a try as an adult.

The first decision I made was on the crew. I ensured the crew had diverse backgrounds and talents. I read each character’s profiles, ensuring I had people who could fix things, socialize, and even negotiate. Next, I made sure to buy extra medical supplies and food for the journey. After all, I thought, you never know what kinds of obstacles are going to come up on the Oregon Trail! 

As I started the game, I chose “walking” as our pace because I didn’t want to burn anyone out. I also made sure to allow our team to rest whenever the computer gave me the option. I even had the team stop and talk to people on the journey so that my “social health” indicator stayed green. 

About an hour later, with my crew all still healthy and progressing toward Oregon, my son said to me, “You’re good at this game!” 

The Leadership Lesson  

What I learned from this gameplay was three things: 

First, I learned that to do well in the game, you must lead people well. In short, that means you ensure they’re fed, that they have medical supplies, and they can take breaks and rest when they need to. Additionally, you must ensure there’s enough social interaction for everyone to stay engaged and healthy. And in case you miss the implication, this is exactly how you lead people in real life as well! 

Second, understanding the “how to” of leading others is only the first part of it. The most important part is actually doing it. That means helping your team slow down when they get tired, and providing opportunities for social interaction when it’s needed — along with countless other things that you have to observe and act upon. This all takes awareness and a desire to help people. 

Lastly, to do all the above, you have to lead yourself well. It’s often easier to do these things for others than for yourself. But pushing yourself past fatigue, failing to rest, and neglecting to make time for social interaction will negatively impact your health — all things that can make you sick and make you less effective in leading others. 

So how can you apply the above lessons to your leadership as we enter the summer months? Think about these questions:

Do you need to provide your team with opportunities to socialize? 

Do you need to provide your team with opportunities to rest? 

Or do you need to focus on yourself? 

Do you need to socialize? 

Do you need to rest? 

The start of summer is a good time to take this quick assessment so that you can stay on track for the second half of the year. 

As I sat overlooking the Pacific Ocean on a beautiful early January morning, I asked myself that very question. I watched the waves and began to ponder life, leadership, and family. What follows are questions I jotted down that morning:

What do you see? Do you see the blue water, or do you see the vast mountains on the horizon beyond the water? Both are beautiful, but the latter is only noticeable when you are focused and present. 

Are you focused and present? Not just in this moment, but at the dinner table after a grueling Monday? 

Do you see the grumpy person in front of you at the grocery checkout line, or do you see someone who just needs some encouragement and affirmation?

Do you see only the limitations of those around you at work, or do you see their potential? 

Do you only see their few mistakes, or do you their vast goodness? 

Do you see another day filled with meetings and tasks, or do you see another day filled with opportunities to do things with and through other people? 

Do you see your own past? All your failures, limitations, and most embarrassing moments. Or do you see lessons, possibilities, and future moments of redemption? 

Do you see Jesus or at least the goodness of people who are passionately following Him? Or do you just see all the things that annoy you about Christians, the church, and religion in general? 

(This last one might be more for me, but let it guide your deepest human relationships as well).

And finally, do you see your wife and all the sacrifices she is making to homeschool your kids? Do you let her know how much you appreciate and love her? 

And now I’m off to remind Sarah how much I appreciate and love her because I DO see it!

In the meantime, I challenge you to ask yourself what you see — and learn from the answers.

Patrick Lencioni defines The Ideal Team Player as someone who is humble, hungry, and smart. They possess the kind of humility that values others before themselves. They have a relentless work ethic. And they are emotionally intelligent, as they know how to prop others up and give credit where credit is due. 

I couldn’t help but think of these attributes when I attended Chris Chelios’ jersey retirement ceremony at the February 25th Chicago Blackhawks game. Chelios, one of the best U.S.-born hockey players of all time, played for my beloved Blackhawks from 1990 to 1999. These were the years when I fell in love with the Chicago Blackhawks. His hard-working demeanor was something I identified with. His willingness to get down and dirty (much like Chicago Bulls’ Dennis Rodman) motivated me to dive for every loose ball while playing basketball in the 1990s. Hockey would have been an option for me if I could skate. I couldn’t, so I settled for teeing it high and aggressively trying to hit golf balls 300+ yards. 

I didn’t know then, however, that the moment I most admired Chris Chelios was still to come. His 30-plus-minute speech at his retirement ceremony taught me so much that I had to write a blog post about it. And to take it in with my 10-year-old son, Ben, was something I will never forget.  

Humility 

Throughout the night, there were countless examples of Chelios’ humility. For starters,  Chris included a guy at the ceremony that no one in the United Center had ever heard of. Bobby Parker was a youth hockey teammate of Chelios’s, and after the Chelios family moved to San Diego, Parker made the call that changed Chelios’s life. Because of that call, Chelios ensured Parker was center stage at the retirement ceremony 40-plus years later. 

Furthermore, after being referred to as the “greatest American-born hockey player of all time” by the emcee Pat Foley, Chelios shifted the attention to Patrick Kane. Kane, another favorite all-time Chicago Blackhawk of mine, now plays for the Detroit Red Wings. Naturally, the game was against the Red Wings because Chelios also played there after his time with the Blackhawks. So when Chelios called to Kane, the spotlight literally shifted to Patrick Kane sitting on the Detroit Red Wings bench. With the spotlight shining on Kane, Chelios said, “Patrick, you are the greatest American-born hockey player of all time.” 

There was nothing planned or staged about this statement. Kane didn’t know Chelios was going to say anything. In fact, Kane didn’t do a pre-game media event because he didn’t want to detract from Chelios’ big night — even though it was Kane’s first trip back to the United Center as an opposing player. 

It was a beautiful exchange of humility or thinking more about others than yourself.  

Hunger

I don’t need to belabor this point because you don’t get to a jersey retirement ceremony without a ridiculous amount of hunger. But two things stood out to me. First, while listening to former teammates describe Chelios’ work ethic, they all said the same thing: “He outworked us.” More so, several who played against him at some point in their careers said that was extremely difficult. “Everything hurt,” former Blackhawk Jeremy Roenick said. 

Chelios commented about going to the arena during the height of the success of the 1990 Chicago Bulls and observing how hard Michael Jordan worked. “MJ had a trainer and was in top condition. So I went and got a trainer and started working hard. This is what allowed me to play in the NHL until I was 48 years old.” 

That’s the definition of hunger.  

Smart 

Of all the things about the night, however, the most impressive was the relational reach of Chris Chelios. At this event, there were people from all walks of life, from all over the country. Celebrities, former athletes, and even rock stars like my son, Ben, and Kid Rock. The only plausible reason all these people came to an arena on a February afternoon in Chicago was that Chris Chelios had touched their lives in some way. He was someone they followed because he treated them well.  

But the smartest thing he did was putting his family before the celebrities, former athletes, and even the rock stars. He rode out to the ceremony with his mother, called his wife up to the podium to be center stage, and raised the banner with his family. This is true leadership.  

As Ben and I drove home that night — after Patrick Kane scored the game-winning goal for the Detroit Red Wings, no less — I asked him what his favorite moment of the night was. 

“Without question, Chelios’ speech.” 

 Mine too. 

What a moment that we will never forget!  

What if I told you you already have access to the best supplement for your life and leadership? Meaning you already own it and it’s free. Your only cost is NOT taking advantage of it. Would you be interested? 

If you’re like me (and most people I know), you’d jump at the chance to improve your life. 

That’s why I’m willing to share what I think is a secret weapon for effective leadership: getting enough sleep.

Sleep As a Luxury

Many folks feel like sleep is a luxury, an option they can implement as needed. That’s why people say things like:

• “I can get by on 3-4 hours of sleep a night.”
• “I’ll sleep when I die.”
• “I guess I’m just permanently tired.”

I know I fit into the “sleep as a luxury” crowd. Certainly, I recognize how important sleep is — but that hasn’t helped me prioritize it. My excuses are lengthy, and I’m often tired because of them. Like many people I know, I’ve viewed sleep as a “supplement” and have seen it like a healthy protein shake or vitamin water, trying to add a little sleep to my routine when I’m taxed, sick, or overtired.

I’ve found, however, that this isn’t good enough. That’s why I’ve made “getting enough sleep” one of my primary goals for 2024. 

How Much Sleep Do We Need? 

The Centers for Disease Control and Prevention recommend seven to nine hours of sleep for those in the 18-64 age range. And SingleCare’s recent survey found that 44% of Americans get less than the recommended amount of sleep. 

But my doctor brought up a good point. In my annual checkup in December, he asked, “Alex, the AVERAGE person gets under 7 hours of sleep per night. Do you want to be average?” 

He then gave me examples of high achievers and how much they sleep. For instance, he shared that Lebron James sleeps an average of ten hours per night and naps for one to two hours every afternoon. 

Now, I’m a die-hard Michael Jordan guy, but maybe I want to sleep like Lebron? 

How Much Sleep Do You Get?

Do you know how much sleep you’re getting? 

Do you know how much sleep you need? Here’s a clue: this isn’t what you think — it is what your doctor, your significant other, and the team you lead believe you need. 

What are you going to do about it? 

After my doctor’s visit, here’s the sleep routine I committed to. Feel free to use it as a starting point for customizing your sleep routine.

My goal for 2024 is to be in bed (a controllable variable) for 8+ hours on 80% of nights or 292 days of the year. That means on a typical work night, I’ll be in bed from 9:30 p.m. until 5:30 a.m. 

My weekend goal is not to allow my go-to-bed time to move more than an hour later, and the same goes for my wake time. The reason for this is to maintain a healthy circadian rhythm. 

I aim to do this 80% of the time because I acknowledge that some days won’t be typical — I regularly travel for work and have early wake-up calls and other obligations. That said, I’m committed to being the guy that others poke fun at for leaving work dinners early. I feel confident that my health gains will far outweigh any good-natured teasing. 

The Early Results

As I write this post, I have a few weeks of my “new” sleep schedule under my belt. And even though it’s been a relatively short time, I’m already seeing many positive results:

I was able to stay calm and focused when a personnel issue arose. The extra sleep provided the necessary reserves to handle the added stress. I didn’t break out with canker sores (a normal response for me), nor did I feel the need to medicate with an extra glass of wine at night. 

I’ve been showing up at home with more energy for my wife and kids. I want to point this out because going to bed a little earlier is also a sacrifice for Sarah. Yet, she sees a difference in me. With more sleep, I am more help for her. 

Besides noticing an uptick in my physical health, I’ve also seen an uptick in my clarity and creativity. For example, I was able to craft the message I delivered at our holiday party in 50% less time than it usually takes me to create a message.  

One Last Word of Encouragement 

I will close with one more thing my doctor told me about sleep: Certainly, robbing yourself of sleep today is something you can do. But you must realize that, like a business, you’re simply trading in future earnings to stay “alive” today. Eventually, you will become “sleep-poor” and have no reserves to cash in. 

With this in mind, what do you lose in going to bed earlier or sleeping a little later? As I’ve found, there’s much to gain. 

Last fall, I attended the Path for Growth leadership experience in Asheville, North Carolina. Path for Growth’s mission is to help impact-driven leaders step into who they were created to be SO THAT others benefit and God is glorified. In pursuit of this mission, much of the experience’s content focused on clarity. This makes sense because for a leader to be someone worth following, they need to be clear about who they are (including what they value) and what they do. 

In today’s post, I want to focus on the latter: What is it that you do? What are you focusing on in your current role? Reaching clarity on this matters because it will help you more effectively prioritize your time. 

During some downtime at the Path for Growth experience, I clarified six specific areas where I invest my focus and time. I will share what these areas are and why they matter below. Then, I’ll challenge you to do the same:

My Six Focus Areas

My role: Co-CEO 

My areas of focus: 

Safety: I see this as the most foundational area for a senior leader in any business, not just those of us in manufacturing. I say this because if there isn’t physical, emotional, and spiritual safety inside your workplace, the workplace is unhealthy at best and potentially toxic at worst. Safety allows everything else to happen. 

People: Leadership is about doing things with and through other PEOPLE (emphasis mine). This means that you don’t use people; you realize they intrinsically matter. My focus is on how I build up our people. How can I say hard things in a way that is instructive and not unnecessarily cruel? What questions can I ask to show that I’m truly interested in our production floor tech’s life outside of the floor? How can I show and demonstrate value to people every single day? These are the real questions that keep me up at night. 

Vision: Leadership is always about moving people from “here” to “there” and you can’t do that without having eyes on “there.” What are the threats, and opportunities 18 to 24 months out? What things do we (the company) need to do right now to keep our people safe in the future? What technology can we develop or invent that would improve the lives of our customers? 

Finally, what can I learn about pending regulations in our industry? And what relationships can I develop to learn more about all these topics? 

Financials: A good leader would never miss their yearly physical because doing so could mean they miss a diagnosis when it is still treatable. Keeping an eye on your business’ financials is much the same.

What complications are coming in terms of costs like healthcare, CapEx, or changes in raw materials pricing? Can the business handle inflationary wages for the foreseeable future? If not, how can the business strategy pivot so that it can? Other leaders might have different questions than mine, but our mission is to be all-in for people first, so we stay true to that. 

Sales / Relationships: Without the customer, there is no business, and without sales, the company dies. As a leader, we should be asking how we can help customers gain market share with a new design? What can we do to help them resolve production floor challenges? Who should we spend more time with, and are we prioritizing our time to do so? These questions energize me! 

Succession: My final area of focus is succession — at all levels of the organization. I recognize that our people are priceless, but I also realize that everyone is replaceable (even and especially me!)

How can we help our people end well? How can we help younger leaders level-up their leadership skills in preparation for upcoming opportunities? What kinds of people do we need for the future, and what skills is our team missing today? These are the questions that I think about regarding succession. 

What a Life!

In my private notebook, I wrote one final note that I hesitatingly share now. I hesitate because it is kind of embarrassing, but it also gives you a sense of the ah-ha feeling I hope you get when you do this exercise yourself: 

Focus on these areas and what a career! Actually, what a life! 

I invite you to spend time in the next few weeks clarifying what areas you focus on. The ah-ha may or may not come, but trust me, this exercise is worth your time.