Alex Hoffer

What A Richard Curtis Movie Taught Me About Life and Love and Being in the Moment

Perhaps (one) of the most embarrassing admissions I can make in writing this blog is that I am a sucker for Richard Curtis films. Now, I may just be trying to rationalize, but my admiration of Curtis started after seeing him speak at the Global Leadership Summit in 2007. I was sitting there with my wife and was in awe of the intentionality of his storytelling. It was purposeful, magical, and full of what’s best in life. 

Years later, a “macho” buddy told me about Curtis’ movie About Time. The film tells the story of how a lovesick 21-year-old uses time travel in the best possible way to find love, all the while being “coached” by his father, James — played brilliantly by Bill Nighy. The movie is full of funny moments and re-dos. It even leaves us wishing we, too, could have a few do-overs! 

FYI, if you’re interested in watching About Time, it’s streaming on Netflix as of March 2022.

SPOILERS AHEAD 

I am not one who wants to give away a movie. That said, for this post, I have to give something away. So if you haven’t seen the movie and don’t want to know the spoiler, please stop reading here — do not continue beyond the image below.  

Image courtesy BBFC, Fair use, https://en.wikipedia.org/w/index.php?curid=39394371

Notice How Sweet it Can Be

The movie’s biggest surprise comes when the main character, Tim, discovers that his dad has terminal cancer. Tim immediately thinks that time travel could somehow change this reality. Unfortunately, Tim cannot do this without undoing the relationships he has discovered along the way, most notably the love of his life. And as he would later find out, the ramifications would be far more reaching than even that! 

Tim’s dad, James, had already put all this together. In fact, for years, he had been going back in time to relive moments with family. James then looks into the face of a teary-eyed Tim and tells him to live each day going forward twice. First with all the everyday worries and tensions, but the second time noticing how sweet the world can be. 

Soon after this conversation, James dies of cancer. But Tim can still go back in time to be with his father, so this is not the end…yet. 

Then Tim’s wife wants to add another child to their family. Tim realizes that when this child is born, he will no longer be able to travel back in time to see his father without “erasing” his child. What a dilemma!

The movie culminates nine months later when Tim travels back in time to see his dad one final time. He and his dad play ping-pong together. Tim then tells his dad that he wants to kiss him. This clues James into the truth —this is the last time he will see his son. Taking this in, James takes Tim, and together they travel back in time one last time to when Tim was a small child. The movie ends with the two of them together on the beach.  

It is arguably the most emotionally raw and beautiful scene one can imagine — or at least any parent could imagine. 

Time Catches Up with All of Us

To the best of my knowledge, I do not presently have any significant health concerns. But, my time will come. As James says in the movie, “Time catches up to all of us, my son.” 

It will catch up to me, as it will to you. 

I have been getting lost in the cares, tensions, and busyness of life. These days, it is natural to do so, and I will not beat myself up over it. 

But early in March, I found myself in Orlando with my family. We were at Epcot, there was not a cloud in the sky, and it was extremely crowded. 

Our kids are 10, 8, and 5. I may have a little more time with Sadie (5) than I do with the boys — I hope at least. But time will catch up here too. 

So there I was, walking through Epcot with Will (10) and Ben (8). They were holding my hands. Ben kept grasping, and I wished he would never let go. Will never does this anymore, yet in the crowded park, he did. And for a moment, all my worries, tensions, and stressors dissipated. 

There I was in the moment with my boys. No distractions. No agenda. It was just us. And I thought that this day might be the day that I would go back to… 

The day when I could just be with my boys. 

The depth of that joy is and was indescribable. 

Find Your Moment in Time

I share here to invite you to find your own moment in time. Often, the summer is full of opportunities for such. So go make a moment this summer. Make a moment with a friend, spouse, or grandkid. 

Like a Curtis film, craft a story of joy for the world to see. 

This is the ultimate way to refill the tank. 

And like Tim, may we all learn the lesson that life is best lived by living each day once. Let’s seek and find the goodness amid life’s busyness and stress. 

There is no better way to live. 

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The True Gift that Comes from Giving

One of my core beliefs about work is that it should always be done for the benefit of others. Whether it is the creation of a new product, service, or the way you conduct a B2B relationship, in my opinion, the fruits of your labor should positively impact other human beings. This brings purpose to every endeavor. 

Having said this, I also must set the record straight that I take Jesus’ words very seriously in all endeavors, including giving. For those not familiar, Jesus once said, “When you give to the needy, do not let your left hand know what your right hand is doing, so that your giving may be in secret. Then your Father, who sees what is done in secret, will reward you” (Matthew 6:3-4). My experience has born this out in surprising ways — ways that I’m not going to share here because doing so would diminish the joy found in secrecy. 

That disclaimer aside, I am going to share one cause I am particularly passionate about. I am doing so for three reasons: To illustrate the strategic thought needed for giving, to show giving’s best fruits, and to unabashedly introduce this incredible organization to you, the reader. Before proceeding, however, if you sense any pride or self-importance in what follows, it is not my intent.

Strategic Giving

Like anything else in life, giving aimlessly is better than doing nothing, but still not wise. To this end, I want to give to causes that align with my passions and worldview. As someone that follows Jesus, I am commanded to take care of the orphan and widow (James 1:27). Jesus himself said some striking things as to how far someone should go in serving the poor (Matthew 19:21). So I aim to be intentional in my giving so that it serves the poor, widows, orphans, and everyone else in need. 

The Pan-African Academy of Christian Surgeons (PAACS) is an organization I was introduced to by my father-in-law when I married Sarah. PAACS is a strategic response to the surgical need in Africa. As any generic Google search demonstrates, the need is great. In some areas of Africa, there is only one surgeon for 250,000 people — and other areas only have one surgeon for 2.5 million! 

PAACS trains new surgeons and then sends them to underserved areas in Africa. In the context of Christian organizations, what differentiates PAACS is that it is what I call an “and” ministry, meaning it addresses both physical AND spiritual needs. 

A favorite story of mine is when a PAACS surgeon operated on an ISIS soldier. Confused, the ISIS soldier asked why a Christian doctor would operate on a Muslim? The doctor explained he could do nothing BUT operate because Jesus is at the center of the organization. 

To be clear, there are thousands of incredible organizations locally and nationally, and I do support many. But, the need in Africa has always pulled at my heartstrings because it feels like a forgotten place. More so, I want any success at Hoffer Plastics to also be good news for someone in a place like Africa. Given that just one trained surgeon can help 55,000 people over a twenty-year career, investing in PAACS strategically addresses this need. 

Giving’s Best Fruits 

Just giving dollars to an organization is one thing, but my involvement in PAACS has given me something so much deeper that I want to share it here. I am sharing because if you can also find this in your pursuit of giving, you will be blessed beyond belief. 

What am I referring to? A relationship. 

When I decided to become a PAACS giver I asked if I could be matched directly with a surgeon in training. Why not help someone directly, I thought? In addition, I wondered if there could be an opportunity to get to know them personally. Although my request was new to PAACS at the time, they worked with me and made it happen. 

Enter Asaph

Asaph is the first PAACS resident from the country of Chad! I say this with excitement, because once Asaph is done with training, he will head back to Chad to help address the surgical need there. Asaph currently studies at PAACS’ Bongolo Hospital in Gabon, Africa. Coming full-circle, Bongolo Hospital is the same hospital that my father-in-law has volunteered at once a year for approximately the last two decades. 

Asaph

Because of my father-in-law’s involvement at Bongolo, I was able to FaceTime with Asaph in early 2020. Since then, we have kept up an ongoing dialogue. We share thoughts, short videos, and prayer requests. I always send pictures of Chicago winters as they are unimaginable to Asaph. In short, we have become brothers. I always look forward to hearing from my friend. Our relationship was unexpected, yet is truly the best gift of all.

Discover the Something You Need to Do 

I am not asking you to give to PAACS. Frankly, I believe God will move the people he needs to give. But I am asking you to think strategically about your giving. Is there an organization out there that you can help? Better yet, is there a relationship you can form?

What I know is that leaders are worth following because their care runs incredibly deep and they are very intentional about addressing the needs around them. The point of today’s post is to encourage you to do something. What that something is, however, is up for you to discover. 

As for me, I am thankful for the amazing work PAACS is doing and will continue to support it, as well as many other unnamed organizations I support, starting with my local Church. 

Finally, I look forward to the day that I finally meet Asaph in person because our relationship is the greatest gift that giving to PAACS has provided me. 

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No Better Kind of Love

In the Bible in One Year app, I recently read a commentary that shared an amazing story about Mother Teresa. Her feet were so deformed that some wondered whether she had leprosy. One of her sisters explained, “her feet are deformed because we get just enough donated shoes for everyone, and Mother does not want anyone to get stuck with the worst pair, so she digs through and finds them. And years of doing that have deformed her feet.” As the commentary concluded, “years of loving her neighbor as herself has deformed her feet!” 

In this blog, I have continually defined leadership as the art of being someone worth following. And given the example above, it’s no wonder Mother Teresa was adored by millions. Her love was based on others first. She was fully loved by Jesus, so she was able to share out of her abundance — and there is no greater love than this! 

The World’s Greatest Demonstration of Love

This week is Holy Week in the Christian calendar. It is the week where Christ-followers across the world mourn on Good Friday and celebrate the empty tomb on Easter Sunday morning. It is a time of reflection, worship, and Sabbath. Most of all, it is the world’s greatest demonstration of love. 

My commitment to you, the reader, has always been to maintain transparency and authenticity. I want to be transparent about my life, even to the point of vulnerability. If you have read this blog for any amount of time, you should see a demonstration of my many imperfections shared through these posts. 

You should also get a sense of what makes me who I am. I have not been shy about sharing my love for Jesus. My identity starts and ends here. While I am always honest that there is much I cannot explain, I can attest that my life utterly changed when I began following Jesus. 

My late teens and early twenties were characterized by a pursuit of popularity and pleasure. I was centered on myself, and I hurt some people along the way, including myself. Over the years, the darkness became less figurative in nature. By the time I was in college, the nights seemed to increase in length. I was “living my best life,” as some like to say these days, but all the parties and hookups left me feeling hopeless. It was not what I had signed up for. As I would come to read later in the Bible, I was gaining the whole world but losing my soul in the process. 

God is Closer than You Think

Then I saw the light. This time I mean it figuratively, as I did not actually see a light. But through the encouragement of a girl I was trying to date in my early twenties, I started attending a church in the Chicago suburbs during one college summer break. At the first service I attended, the pastor wrote on a flip chart the phrase, “God is closer than you think.” He then said that regardless of what was happening in our lives, God was closer than we thought. This statement shocked me. “No he isn’t,” I thought. Yet, I could not shake it. So I started a process of seeking.  

I kept going to that church. I also began reading the Bible. While I grew up in a Christian household and thought I was a “Christian,” reality was different. I may have been quasi-religious, thinking that if I did “enough” good things, maybe I would be accepted? But in reality, I was not following Jesus. Please note that I am not saying this from a place of judgment —  I am just saying that I was like the student sitting at the back of the lecture hall. I knew a few of the bumper stickers phrases, but I was not putting them into practice, or even putting them on my car. I knew of Jesus, but I was not his student. I was checking the religious boxes at Christmas and Easter, but I was living my own life. I was Lord — He was not. It’s no wonder I did not feel worthy because my life was not adding up to much. 

I know this may be sounding too spiritual to some but stay with me. The reality for me is that I soon found Jesus. This was the light, per se. Finding Jesus meant that I did not have to do “enough” to be valued, I was good enough already. This did not mean that I could or should continue to go on living life the way I had. After all, that life had led to some painful experiences — I later realized that while God always loves us, he does allow us to experience the consequences of our actions. And I thank God that He allowed me to do that, because I did not want to live there! 

As I began reading the stories of Jesus’ life in the Gospels of Matthew, Mark, Luke, and John my life began to change. The world had been telling me to pursue my own success and my own kingdom, and find pleasure wherever I could. While I cannot speak for any other reader of this blog, this equation was not working for me. 

All Can Come In

What struck me about Jesus was how countercultural He was and is both then and now. He said that in order to find your life, you have to lose it. It is better to turn your cheek, build others up, and go the extra mile with someone even when it costs you. His way is the narrow path, not the wide path. 

Moreover, He was (and still is) the only one who says ALL can come in. There are no preconditions. He lifted up women, people of different nationalities, the poor, and children — in short, everyone. It is indescribable in totality. It is amazing in its depth. It is inclusivity in totality. 

It was what I fell forever in love with. 

He is the ultimate one that I want to follow. 

But what about that empty tomb? Do we just have to “trust” and go on “blind faith?” That sounds pretty foolish to me. If someone can prove the tomb was not empty I think we should all have a talk. 

But having said this, I also think history leaves even more puzzling questions for us to consider: Like, why would Jesus’ most trusted apostles propagate a lie that would (and most cases did) cost them their lives in painful and brutal ways? Remember, they did not claim to believe in the resurrection, they said they had seen the resurrection. I can understand people dying for something they believe in, but dying for a lie? I guess I do not have the faith to believe that, but you have to make up your mind for yourself. 

Before closing, I try to go to great lengths to be open to ALL readers of this blog. I do this because I think that is what Jesus would want me to do! ALL are welcome in King Jesus’ kingdom! There are no “infidels.” There are only sinners like me that have been redeemed and freed to love others. There is no better love. Hence, please consider the above nothing more than my adoration for that love.  

My story culminated with a public baptism in August of 2005. My sister Charlotte and I were baptized in the waters of Lake Michigan. I share this because I often think of how different my life is now, compared to then, when I fly back to Chicago over the lake. Jesus’ love for me is bigger than even that! The same can be said for you. 

This is what Mother Teresa knew to be true as well, which is why her deformed feet were such a small price to pay for the love she knew. Similarly, I pray that we model this kind of love for others because there is no better kind. 

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“I Felt Big There”

This month, I want to talk about the importance of a leader’s ability to pay it forward. Now, I realize that paying it forward can happen in a variety of ways, but for the purposes of our discussion, I want to explore four specific things that leaders can pass on: dignity, love, opportunity, and purpose. When a leader pays these things forward, new life develops in others. And while this may not be the leader’s intent, it goes a long way toward their transformation into someone that others find worth following. 

What I’ve Learned About Leadership From Abraham Lincoln 

One ritual I have developed over the years is reading about Abraham Lincoln. Other than the Bible, reading about Lincoln has been some of the most significant reading I have done in my leadership development journey because he is someone I want to emulate. This year, I chose to reread Doris Kearns Goodwin’s classic, Team of Rivals. The stories about Lincoln in today’s post come from this book. 

While there are so many attributes of Abraham Lincoln that I appreciate — his ability to use humor, the way he prioritized meeting with people in person, and his willingness to change his mind based on the input of trusted advisers, to name just a few — I want to focus today on his ability to bring dignity to others. 

Obviously, Lincoln found himself in arguably one of the most difficult leadership positions in modern history shortly after he was elected President. With states seceding from the Union and, shortly after, the onset of a Civil War, Lincoln’s task was monumental. 

As time went by and his thinking about race relations evolved, Lincoln opened up to the idea of meeting with former slave-turned-abolitionist Frederick Douglass. As Goodwin recounts, Douglass was actually a critic of Lincoln, believing Lincoln had not gone far enough in pursuing an end to slavery. So when Douglass showed up at the White House in August of 1863 without an appointment, he expected to wait for hours before seeing the President. However, two minutes later he was ushered in to see him. 

The Power of Feeling Heard

To gain the intended insight here we have to mentally travel back to 1863. No sitting President had ever met with a black abolitionist leader inside the White House, let alone listened to him. But not only did Lincoln do these things, he did more. As Douglass later recalled, “I felt as though I could put my hand on his shoulder.” 

Lincoln listened to Douglass’ concerns about how black soldiers were being treated as prisoners and their need for equal pay. And while Lincoln did not commit to changing federal policy on the pay issue, his voice “quivered” when describing the lengths he would go to protect all prisoners of war, regardless of color. 

At a later speaking event, Douglass said that while he was not entirely satisfied with how the conversation went, he felt heard. He went on to tell the crowd, “I tell you, I felt big there!” 

Think about that for a moment. Wouldn’t our leadership be better if others could say they felt “big” after talking with us? 

Dignifying Others is Leadership

In typical Lincoln fashion, this was not the last time he and Douglass met. In fact, they met several times the remaining two-plus years of Lincoln’s life. Lincoln even personally invited Douglass to his second inauguration. 

Afterward, Douglass was barred from entering the White House for the post-inaugural reception. When word reached Lincoln that this was happening, he stopped what he was doing and made sure Douglass gained entrance. Then he immediately talked with Douglass, setting to the side two Senators he was previously conversing with. 

Feeling a little embarrassed, Douglass reminded Lincoln of all the people he needed to see — according to Goodwin, Lincoln shook approximately 5,000 hands at that reception. But Lincoln persisted. “No, no,” Lincoln said, “you must stop a little, Douglass; there is no man in the country whose opinion I value more than yours. I want to know what you think of it?” referring to the inaugural address he’d delivered earlier that day. 

Douglass replied, “Mr. Lincoln, that was a sacred effort.”

Knowing Douglass was one of the few that would courageously tell the President the truth, Lincoln was now the man feeling “big.” 

Dignifying others is leadership. It is one of the best things we can pay forward. So, let’s follow Lincoln’s, and Douglass’, example. 

Let’s make others feel big this week. 

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Thoughts on COVID, Work, Family, and Gratitude

This week, I intended to write a post about all the reasons I love coming to work at a family business. To be sure, I will include some thoughts about that below. But setting that aside, at least to start, I want to share thoughts on a few topics that have been on my mind. They probably aren’t big enough ideas to warrant their own blog posts, so I am including them here. What follows flows from my heart. 

COVID

Last month, I spent a week home with my second bout of COVID. If my first experience with COVID taught me anything, it was to have more grace towards others. My second experience reminded me how much that first experience shaped my views about all the COVID-related things people have discussed at the water cooler the last two years. I don’t have strong stances on any of them because my experience having COVID stunk to the high heavens. For some, that might have led them to have stronger views — but it didn’t for me. It just made me want to mourn with those who mourn and offer grace to all. Of course, I don’t always get that right…so I confess when I screw it up and start again. 

This second time with COVID also reminded me that ultimately, my body will fail. My tendency for self-reliance is utterly exposed by illness, the reality of time, and age. Disease makes even the young(er) person aware of their limitations. While my cold-like symptoms were hardly severe, they did kick my butt. Put simply, they humbled me. 

Work

Earlier this morning, I walked back into the gym before the sun came up. And I wondered —why was I there? Because this is what I do — at least that is what I tell myself. It is true. There is nothing glorious about it. Nor am I being braggadocios. I just show up and do the work. This is the gift of early morning workouts — they prime my “showing up” muscle. 

I suppose this is what actor Brian Cox is referring to in his memoir when he says, “Don’t worry about career, worry about craft.” Showing up to work out is obviously not my craft — just look at me, for goodness sake! But it requires the kind of intentionality and discipline that helps in everything else I do. After all, when does a good workout begin? The answer is the night before. 

The same can be said about a good day. And the same can also be said about writing. I show up and write. Regardless of who reads, I simply continue to do the work. I will always do the work. I have too much fun writing this blog to quit.

Family 

Another gift of illness is perspective. Last fall, I constantly complained to my wife about attempting to (assistant) coach two kids’ baseball teams, get up at 5 a.m. every day for work, and on and on. In hindsight, the amount of grace she gives me is amazing. I can be a real whiner. 

Given this context, I was praying about not coaching my younger son’s team. The younger kids can get on my nerves, and I can only do so much. I prayed about it because I believe only God can see the future. I also believe all wisdom comes from God. I ask God to protect me from potential bad decisions today. 

Now, you probably get where this is going to go. Before it goes there, I want to say that I do not think parents need to always be involved — this is why I was praying. I believe we overload our schedules these days, which is not good for anyone, especially the kids. 

That said, I had a change of heart last week. I went from being almost sure I was not going to coach to feeling convinced I should coach. Frankly, I just started to get this sense of how fast their childhoods were going. Not just this one son, but all our kids. 

I also remembered that the most important time I have with my middle child is the time in the car driving to and from practice. He talks my ear off. He asks all sorts of questions and shares some fantastic insights. While I could easily drive him to and from practice not being his coach, inevitably, I would miss some of these times due to other responsibilities. So, this time is just too precious to miss. I do not want these days to ever end. Yet logically, I know they will. 

Gratitude

Let me share a truth about gratitude: You need gratitude the most when you feel the least like expressing it. 

A few weeks ago, I was in a whiny mood about work. Realizing this, I declared the following day “Gratitude Day.” The next day, I made it a point to list all the reasons I loved work in my notebook. The list was not super long by day’s end — again, I was in a whiny state of mind — but it was enough to jolt me back in the right direction. 

Observing gratitude days will be an ongoing practice for me. In hindsight, I should have practiced one last week when I had COVID because it would have helped.  

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How Does Shared Leadership Work?

Like many of my posts, this post was born early one morning at the gym — I suspect it’s because, with my body engaged, my mind can wander while I’m working out. And over the past several years, my mind has often wandered to the topic of shared leadership. 

Admittedly, when my two sisters and I began telling others that we were going to share leadership of Hoffer Plastics, it was awkward — despite the fact that we thought it was the best way to move forward. Many people did not understand how it would work. What would happen when two of us wanted to take the business in a particular direction, and the third did not? What decisions would be made by all three of us, and which could be made autonomously? 

Not only were these questions worthy of our time, but they were instructive. We realized that if we wanted our shared leadership model to succeed, we had to gain clarity on our answers. We began the process of doing the work and clarifying expectations — and then the pandemic happened. 

As Mike Tyson allegedly said, “Everyone has a plan until they get punched in the face.” And boy, did COVID punch us square in the face! But it also helped us prioritize, rendering secondary issues unimportant and reinforcing the early bonds of our alliance. COVID also legitimized our shared leadership model in the eyes of internal and external stakeholders. After all, the biggest question for any leader (or leadership model) is how they will perform under stress. When our company began turning a profit in July of 2020 — thanks to the hard work of our team — the three of us had demonstrated we could weather the onslaught of COVID-19 stress. 

While it is true that our business has continued to succeed in the months (and now years) after the initial stresses of the pandemic — and while it is also true that the shared leadership model we originally created has worked — I still find myself thinking back on its creation. This is especially true at times when I am alone with my thoughts. 

Do You Want to Be CEO?

In last week’s post, I mentioned the leadership coach who regularly works with my sisters and me. And in late 2021, he asked all three of us, “Do you want to be the CEO?” I raised my hand and said that I did. 

As I told the group, being CEO had nothing to do with power. Instead, I think it is the culmination of leadership. It is the ultimate test, with nowhere to hide and no one to blame — if it’s done well. 

I also affirmed that each of my sisters was more than smart enough to hold the CEO role. One of them is blessed with immense financial wisdom, the other with creativity and communication skills necessary for a CEO to succeed. This, I said, was not about having authority over them. It was about my inner desire to lead. 

What’s Driving Your CEO Desire?

As I reflected on my desire to become CEO, I realized a few things. First, I had to ask myself whether my ego was driving that desire. As my executive coach would remind me, one’s ego isn’t inherently bad — it can actually be good. And upon reflection, I discovered that my ego was absolutely driving some of my desire to be CEO. After all, the title has meaning and worth in business culture. 

I asked myself, “Do I really need a title to feel good about myself?” And my answer was this: as I’ve shared many times, my identity is built on my faith in Jesus. He died for me, and His love is the ultimate sign of my worthiness and identity. I am worthy because He says I am, not because of what I do or don’t do. My identity is therefore His and not wrapped in some earthly achievement. 

If the above paragraph doesn’t resonate with you or your specific situation, that’s cool. But, for me, knowing that I am worthy in Jesus’ eyes is the most freeing truth in the world. I don’t need a title to be content. I need Jesus —only Jesus. 

Leadership is Influence

Freed of the negative side of my ego, I also realized something. I suppose I already knew it, but I saw with renewed clarity. It’s one of those things that is so elementary that it’s easy to miss its significance— so lean in. Here it is:

The only kind of leadership is shared leadership. 

Let that sink in. 

What is leadership? To quote John Maxwell, leadership is influence. Nothing more, nothing less. 

This morning at the gym, this is what I realized. True leadership is always shared leadership. Spending time with my sisters to explore different leadership models is a waste of time. It takes leadership (i.e., influence) to effectively move any initiative forward. What ISN’T leadership is jamming an initiative down people’s throats. Family or not, that’s not leadership — it’s a dictatorship. 

The success of every board and company rely on shared leadership. It is dependent on human beings using their influence to move organizations from point A to point B. The moment that shared leadership dies, so does the organization. That is unless a dictator emerges, which brings an onslaught of its own problems with it — too many to address here. The point is that leadership always requires compromise, sacrifice, and a willingness to do whatever it takes to work with others. 

Outsiders have occasionally criticized our shared leadership model by saying that our dad could not decide who to put “in charge,” nor could we, so we just took the safe route. There is probably some truth to that. But what they miss, and what I have come to realize, is that the model we created was the foundation for the executive leadership development we needed. I’m proud to say that the three of us siblings have spent two years leading a business together, increasing sales and profitability without damaging our personal relationships. 

Influence, compromise, and candor is the only way it happens.

How Does Shared Leadership Work? Read More »

alex gretchen and charlotte

What I’ve Learned from Working with My Sisters

One common question people ask me is, “What is it like to work with your siblings?” Over the next two weeks, I will use this blog to attempt to answer that question. Next week, I’ll talk about our shared leadership model, but for now, I want to share some lessons I have learned about relationships. 

Before I get started, let me clarify a few things. First, I do not think of myself as an expert in relationships in general or sibling work relationships. The lessons I’m sharing are simply observations made from my own experience. My sisters and I have worked together since 2008, and our path has been mostly smooth because we have engaged outside help. As far as I’m concerned, our leadership coach is the expert! 

Second, while our work relationships are constantly evolving, we have so far maintained healthy relationships outside of work. Our families travel together, and I often find myself at sporting events with my two brothers-in-law. Together, we have agreed that what would cause us to “walk away” from the business would be if our relationships began deteriorating. This is why we have sought out the professional help I mentioned above. 

With all that out of the way, here are the three main lessons I have learned working with my sisters. 

Don’t Judge a Book by Its Cover

Most people have heard this lesson repeated since their early school years. That said, not judging a book by its cover is hard to always implement in real life. In fact, it is even harder to implement when it involves something (or someone) you know extremely well.  Especially when working with family, it’s tempting to think that you already know the story. But you may not. 

At work, since I know things about my sisters’ personal lives, I can be tempted to think I know the “book.” And while it may be true that I’m privy to a large proportion of what is going on in their lives, it doesn’t mean that I know everything. I must start from a place of knowing I don’t know everything before proceeding. 

Be Curious 

Curiosity moves me from judgment. The only way to discover what is in the “book” is to ask questions. I realize that I am at my best when I ask questions instead of making statements. Also, questions allow my sisters to open up, share what is happening in their lives with me, and ensure they feel heard.  

I must confess: this is difficult for me to do when I’m task-focused. When I’m focused on “getting it done” I assume that I know what my sisters will think, do, or say — and as a result, fail to ask clarifying questions. I am at my worst when I do this. 

Life is complex. The only way to develop a clear understanding of a situation is by asking questions and maintaining genuine curiosity. When I do that, I often discover that there is much more to the “book” than I first thought. 

Affirm Often 

One of my sisters recently shared her need for positive affirmation. It was brave of her to admit it, and it reminded me how much I, too, need it. Affirmation is an acknowledgment of one’s personhood. It says, “I see you, and I value you.” After all, what sibling doesn’t need that from their siblings? Better yet, what human doesn’t need that? 

Just like when I’m asking questions, I feel similarly at my best when I affirm others. This takes some guts because I have to overcome the feeling that what I am about to do or say will be viewed as “cheesy.” Sure, my high school friends from twenty-five years ago may have given me grief for being so sappy, but aren’t I past that? In my heart of hearts, I know that validating others helps me be my best. 

Cultivating Skills that Advance Relationships

Working with my sisters has helped me learn and develop necessary leadership skills. And it’s not a coincidence that the three lessons mentioned above — not judging a book by its cover, being curious, and affirming often — are all things that leaders worth following do regularly. 

Working with my sisters has allowed me to cultivate my leadership skills while nurturing our relationships. For our business to advance, we had to have hard conversations — otherwise, the company would suffer. The same can be said of any executive leadership team…it just so happens that our leadership team members are siblings. The three of us work hard to ensure that our relationships stay healthy. 

While no sibling dynamic is ever perfect, I end this post with the renewed perspective that the three of us are in a good place. I am thankful for this reality. I am also proud of it. Praise to the Lord for guiding us to this point!

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robert hoffer

Letter to My Grandpa (Part 2)

Read the first part of my letter to Grandpa here.

Dear Grandpa,

It’s me again. And you’ve still been on my mind. I’ll tell you, there have been some tough moments in the last two years. I suppose some of those moments will be present every year, pandemic or not. But, the difference in the previous two years is how the challenges have invaded all walks of life. There have been divisions even in places where unity should be ingrained — like the local church. It is almost as if people are looking for something to meet all of their needs. And when it isn’t there, they leave or stop persisting. 

I have grumbled, struggled, and gritted my teeth. But I have persisted. There have been many others who have too, so I am not special. You would be proud of how people have shown up at the company you started. Some of those people worked alongside you, while others have no idea who you were. But your influence is still palpable in the building, as is the influence of others who have since moved on. It’s true: there is a part of us in every piece. 

Persistence is something that your WWII generation knew a lot about; you had to persist to survive. Ironically, after decades of abundance, comfort, and relative safety, it is something that I’m finding now has to be cultivated. This lesson is not lost on me — over the last year, I’ve found myself reading books on your generation, so I’m reminded that what I am being asked to do is minimal in view of history. As we say these days, our problems are of the first-world variety. This perspective is needed to persist. And I will persist. 

“I want my life to be about impacting others, helping them succeed, and hopefully forming lifelong relationships.” 

I keep a small vial of sand from Omaha Beach in Normandy on my desk. While you did not serve in Europe, I keep it here to remind me that sacrifice is necessary to preserve peace. What we are doing at Hoffer Plastics is on a much different scale, but I recognize that it is similarly important in impacting the lives of those it touches. To this end, I want my life to be about impacting others, helping them succeed, and hopefully forming lifelong relationships. This is the intersection of meaning and fun. It is the focus I need to keep showing up and persisting. 

It is also one of the things that I think about when I drive by your old house on Wing Park Boulevard. Bigger and better are not always bigger and better. More is sometimes less. Focus allows me to grasp the things that matter and let go of the vain pursuits of yesteryear. 

And when the day is over, I go home, walk into my house, and see my wife. And as corny as this sounds, I often think to myself that I am the luckiest man in the world. Then my kids do something annoying to snap me back into reality. I later remind myself that I will miss that “annoyance” very soon. I hug them and regain my perspective all over again. 

I also think about how much fun you would have had with them. Gosh, I wish they could know you. 

Moments of beauty and moments of chaos, followed by moments of more beauty. 

A renewed focus. 

Renewed persistence. 

I have never stopped thinking of you when I walk our production floor. To be honest, I go out there to remember you. 

I loved you, Grandpa. And I still do.

I’ll write you again next year. Until then, I remain your loving grandson.

—Alex

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robert hoffer

Letter to My Grandpa (Part 1)

Dear Grandpa,

Hi, Grandpa. Happy birthday in heaven. Every March 3, I think about you — and as I have for many years, I wanted to take a moment on your birthday to commemorate you by writing you a letter. 

You may not believe it, but I turned 40 last year! 40 is a milestone. I am old enough to realize that much of what I already chased was vanity. Yet, I am young enough to correct my course in profound ways. But, as I do in my prayer life, I need to start with a confession. 

This year, I have wanted to give up multiple times. I know other people will be reading this letter and I probably shouldn’t admit that. But it’s true. I have felt constantly burdened by the stress of leading a family business. I have seen others leave to do things that seem more fun and less of a grind. I have occasionally felt stuck. The world says, “follow your heart.” But what good is that when your heart is ever-changing? My buoyant mood Monday morning often turns grumpy by Monday afternoon. It changes like the wind, but my responsibility for this business remains constant. 

I know this may sound like I’m whining, and maybe I am. But if I am not honest about my thoughts, they fester. When I write them out, I can assess them, recalibrate, refocus and realign my thinking to my goals. 

My last two years have been about regaining my focus on what matters and persisting when I felt like giving up. 

“Bring Grandma flowers.”

I know I’ve shared this with you before, but I often find myself thinking about one of the last moments I saw you on this planet. 

Lying on your bed, you told us to bring Grandma flowers. This struck me because, after almost nine decades of life and success, you came back to that one relationship. There were a plethora of things you could’ve said — about the business, about your success — but you didn’t. Instead, you pointed to the most important human relationship you had. 

And while it was not your intent, I’ll tell you that it had a huge impact on the development of my character. Sarah and I have observed the same unwavering commitment in our parents’ marriages, and now we continue with ours. We are stronger today than we were pre-pandemic. This has not happened by accident —it has happened because, regardless of how hard life has been, we have ended each day the same way…talking, praying, and then talking some more. Sarah is always on my mind. I can confidently say that I understand why you were thinking about Grandma to the end.

With my home life on stable ground, I have been able to weather the storm at work. Results have been good, but there is much more to it than P&L — or at least there is in a family-led business. This year, there have been times that I have needed to shift my focus from the “burden” of the business to the “privilege” of the business. While business matters sometimes stress me to the point of affecting my sleep, the privilege of seeing other people thrive is greater. 

I cannot emphasize enough the word “other” in the previous sentence. The beauty of the business you founded shines through in the people who made it thrive: Al, Fred, Rocky, and too many other people to mention. They are countless. 

Oh, and I figured you’d want to know that Lap retired in January. You would be so proud of the man he is, the family he leads, and the contributions he made. Sure, occasionally he was a jerk to me, not holding back on letting me know how he thought I was doing. But I became so much better for it! I already miss him and his “performance reviews.” On his last day, he came to my office. We hugged, and I fought back tears. It was probably embarrassing to us both. 

alex with client
What a privilege.
What a moment!

Grandpa, I need to close for now, but I still have much to tell you. I’ll write you more later this week.

Love, Alex

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Overcoming Darkness: Shift Your Focus to Turn on the Light

This February, I’ve been writing about different kinds of adversity. And regardless of what type of adversity you face, it is hard. It can make you feel depressed and discouraged and turn your mood dark. 

I know this because, as I write these words, I am struggling with a persistent sinus infection and an even more persistent headache. Meanwhile, my sister just emailed me, letting me know that her good friend is losing her battle with cancer. I find myself feeling sad, discouraged, and on the verge of an epic pity party. Maybe my daughter has room on the couch to watch Disney movies? 

Despite this, I got up when my alarm went off this morning. I dragged myself to the gym in the dark and finished what I had started. Now I am at work facing my biggest question of the day: Where is my focus going to be? 

Is my focus going to be on the difficulty of my situation? 

Or, is my focus going to be external to me? 

Will You Choose Darkness or Light?

This question is a choice. I can choose to spend my time analyzing my sinus discomfort, wondering why the antibiotics don’t seem to be working, and even Googling potential alternative treatment options courtesy of random bloggers — we’ve all done it! I can let my sadness about the awfulness of cancer drag me down into a pit of despair. There is something comforting about wallowing there because it is socially acceptable. It’s justified. It’s allowed. 

But I have another choice available: I can choose to get outside of my head. I can start this by surrendering what I cannot control to God. To some, that might sound like a bumper sticker — but I’m not talking about any cliches or quick answers. I am talking about understanding reality. 

And in reality, there is little I can control. I can’t control the pace at which my body heals. I cannot control the brokenness of humanity and the sad reality of disease. I can’t control much much of anything, so I surrender. 

I found myself praying this prayer on the way from the gym to work: “Lord, let your will be done. Even if it is contrary to mine. Especially if it is contrary to mine.” 

Now my head may still be pounding, but I am free to turn the light back on. And the only way I know how to do this — when it is dark inside me — is to focus that light externally on others. 

This sounds cheesy, I know. 

But it’s how it works. 

An Indescribable Transformation

When I stop focusing on all the junk inside me and start focusing on being a light to others, something indescribable happens. My emotions are uplifted. My life is refocused. My purpose is reestablished. 

All of this is true, although my circumstances have not yet changed. But what has changed is my mindset. Instead of a wallowing, discouraged, and semi-depressed person, I am transformed into an others-focused, encouraged, light-sharing person. 

I have purpose, passion, and a renewed identity. 

In the moment, this is hard to do. But as I say regularly on this blog, the things worth doing in life are always hard. The easy path is wide and leads to where most people end up. The hard path is narrow, and it leads to abundance. Choose wisely. 

Please hear me when I tell you that this is a constant struggle for me. My self-absorption sometimes takes over and I wallow in self-pity. That darkness can run deep. 

But I recognize that I am at my best when I turn on the light let it shine for others. It is in those moments that I am someone worth following.

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