I’m suspicious when I hear mottoes like these:
Fail fast!
Fail often!
Failure is a good sign!
We need more failure!
Not all failure is created equal. Failure, after all, shouldn’t even be the focus.
Learning should.
Learn fast!
Learn often!
Learning is a good sign.
We need more learning.
See the difference?
The postscript:
An organization that never fails is also problematic. The point above is simply that we need to recognize that failure’s value is tied to learning. An organization proud to be “failing” when they are making simple mistakes is one headed for trouble. One whose prototype just “failed” because of an unknown circumstance, is on their way to success if they “learn” from that “failure.”