Alex Hoffer

robert hoffer

Best Of: Letter to My Grandpa

Dear Grandpa,

Hi, Grandpa. Happy birthday in heaven. Every March 3, I think about you — and as I have for many years, I wanted to take a moment on your birthday to commemorate you by writing you a letter. 

You may not believe it, but I turned 40 last year! 40 is a milestone. I am old enough to realize that much of what I already chased was vanity. Yet, I am young enough to correct my course in profound ways. But, as I do in my prayer life, I need to start with a confession. 

This year, I have wanted to give up multiple times. I know other people will be reading this letter and I probably shouldn’t admit that. But it’s true. I have felt constantly burdened by the stress of leading a family business. I have seen others leave to do things that seem more fun and less of a grind. I have occasionally felt stuck. The world says, “follow your heart.” But what good is that when your heart is ever-changing? My buoyant mood Monday morning often turns grumpy by Monday afternoon. It changes like the wind, but my responsibility for this business remains constant. 

I know this may sound like I’m whining, and maybe I am. But if I am not honest about my thoughts, they fester. When I write them out, I can assess them, recalibrate, refocus and realign my thinking to my goals. 

My last two years have been about regaining my focus on what matters and persisting when I felt like giving up. 

“Bring Grandma flowers.”

I know I’ve shared this with you before, but I often find myself thinking about one of the last moments I saw you on this planet. 

Lying on your bed, you told us to bring Grandma flowers. This struck me because, after almost nine decades of life and success, you came back to that one relationship. There were a plethora of things you could’ve said — about the business, about your success — but you didn’t. Instead, you pointed to the most important human relationship you had. 

And while it was not your intent, I’ll tell you that it had a huge impact on the development of my character. Sarah and I have observed the same unwavering commitment in our parents’ marriages, and now we continue with ours. We are stronger today than we were pre-pandemic. This has not happened by accident —it has happened because, regardless of how hard life has been, we have ended each day the same way…talking, praying, and then talking some more. Sarah is always on my mind. I can confidently say that I understand why you were thinking about Grandma to the end.

With my home life on stable ground, I have been able to weather the storm at work. Results have been good, but there is much more to it than P&L — or at least there is in a family-led business. This year, there have been times that I have needed to shift my focus from the “burden” of the business to the “privilege” of the business. While business matters sometimes stress me to the point of affecting my sleep, the privilege of seeing other people thrive is greater. 

I cannot emphasize enough the word “other” in the previous sentence. The beauty of the business you founded shines through in the people who made it thrive: Al, Fred, Rocky, and too many other people to mention. They are countless. 

Oh, and I figured you’d want to know that Lap retired in January. You would be so proud of the man he is, the family he leads, and the contributions he made. Sure, occasionally he was a jerk to me, not holding back on letting me know how he thought I was doing. But I became so much better for it! I already miss him and his “performance reviews.” On his last day, he came to my office. We hugged, and I fought back tears. It was probably embarrassing to us both. 

What a privilege. What a moment! 

Love, Alex

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Best Of: Living Your Love

The following was originally published on June 27, 2022.

If you’ve read my blog for any length of time, you know that I believe life is relational. The deepest relationships we have influence every other aspect of our life. I have discovered that getting my relationship right with Sarah positively impacts every other part of my life. Said bluntly, if someone finds me worth following, they can thank Jesus and then Sarah. 

Fifteen years ago, after giving an emotional speech to our wedding guests about my love for Sarah, my dad told me, “Now you have to go live it.” And for the past 15 years we have. 

What does it look like to “live” one’s love? I’ll share a few of our personal examples here. And as I’m sharing these, I’m thinking about two specific kinds of readers: already married leaders and those who may be thinking about getting married. If you’re the former, I hope this encourages you to maintain your marriage not only for its sake, but so that you can bring your best to work. And if marriage is on your horizon, I hope that even one idea below will help set you up for marital success. 

What have Sarah and I done that has positively impacted our marriage?

  • We pray every night together. We started this while we were dating. We confess sins, honor God, ask for guidance, and give thanks. This is communication with God and between each other. It has entirely shaped our marriage and everything that follows below.
  • We learned each other’s love language. When we were engaged, we read the classic book, The Five Love Languages. Okay, I confess that I thought the book was a silly idea. But through reading it, I discovered that my soon-to-be-wife felt more loved when I held her hand or gave her a hug than when I bought her fancy things. Thanks to the book, not only do I ensure I show her I love her in a way that feels like love to her — but just think of all the money I’ve saved! Just kidding. Kind of.
  • Hug your spouse often. As one guest wrote on our wedding picture, “Big kisses, every day!”
  • Celebrate a random day of the night with a glass of wine. During our dating life we shared “Tuesday night date nights” and still do.
  • Set boundaries. Call me old-fashioned, but I am not alone with the opposite sex unless it is for work and Sarah knows them.
  • Be accountable. If you’re a regular reader of this blog, you know I strive to be accountable for every aspect of my life. The first thing I talk to my accountability partner about is my marriage. Hiding in marriage is not healthy.
  • We always resolve conflict quickly. I can remember some of our arguments, but I can honestly say that I NEVER remember one carrying over to the following day. Settle it quickly. Everyone loses when it carries over. Everyone loses. Get it?
  • Have a vision for your marriage. Cliche? I do not think so. I want to be the guy telling his great-great-grandkids to bring Sarah flowers when I am at my end. We share Grandma and Grandpa’s anniversary, so why not share their vision?
  • Remember. Always remember. I will never forget randomly meeting up with Sarah again on Lincoln Avenue in downtown Chicago — or driving back to Chicago from Evansville, Indiana after my Papa’s funeral so I could try to win her back— then working the next month to get my shot with her and telling her we would get married if we got back together. Spoiler alert: we did! And I will tell the whole story some other time. Stay tuned!
  • Share your love. Tell them you love them, and use words. Repeat daily.
  • Talk about your love life. (Mom, please feel free to skip this one!) Talk about your expectations. I know this may sound unromantic, but your needs are probably different from theirs. Making sure you’re aligned here can help you avoid unnecessary resentment. For example, I’m tired of playing golf with guys who complain about this aspect of their life. Or worse, guys who give marriage a bad rap because they don’t have the guts to talk about their needs and wants with their wife. My love life is great, and that’s because we talk about it.
  • Talk about money too. I do not make a big purchase without Sarah’s approval. She does the same. Avoiding conflict here is wise.
  • CELEBRATE the big moments. Like this one. 

Do Sarah and I have a perfect marriage? Of course not. But I will say that a lot of intentionality goes into the great marriage that we have. I am a better person because of Sarah. There is no one I would rather be with. 

Thank you, Lord. 

I love you, Sarah. 

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The False Self Series, Part 5: Saying Yes when I Mean No

I recently listened to an Emotional Healthy Leader Podcast episode by Pete Scazzero (The September 6 episode, Silencing the Seductive Voice of Your False Self) that greatly impacted me. In the episode, Pete said, “one of the most destructive temptations leaders face is living and leading from the veneer of the false self.” He then listed ten examples of how this can happen. 

These examples made sense to me — and I think they’ll resonate with you too. In the upcoming weeks, I’ll talk about all ten. I am doing this because overcoming the false self is the best way to head into 2023. Leadership is about doing things with and through other people, so leading yourself past your false self is step one to leading effectively.

The False Self Series, Part 5: Saying Yes when I Mean No

Recently, I was invited to be on the board of directors for a nonprofit organization I’m quite passionate about. I financially support the organization and strongly believe in its mission. So I was honored when they asked me to join the board. 

After the “feel good” sentiments of being asked to join the board wore off, I did not feel passionate about actually joining the board. I was still passionate about the organization — I didn’t know what value I would bring to a rather large board. I didn’t feel good about the nighttime commitments given our family’s stage of life and my responsibilities at Hoffer Plastics. So I called the CEO to thank them for the opportunity and let them know I was going to say no. 

Then something happened: the CEO talked me into joining the board. I found myself saying yes when I would rather say no. 

This made me ask the question, why? Why was I saying yes to something I was not totally on board with? Here are some answers: 

  • I like, respect, and want to work with this CEO. 
  • I wanted to serve the organization, even if that meant sacrifice. 
  • I wanted to give the CEO the answer they wanted because I wanted them to like and respect me! 
  • Given my passion for the organization, I liked the idea of being on this particular board.

Do you see the problem with my list? While some of my reasons were legitimate, others were wrapped up in what I thought others wanted from me or based on my desire to be liked by others. This is the false self rearing its ugly head! 

Finding Peace

As always, I prayed about this with Sarah. The absence of peace in the situation made me reconsider my “yes,” and through the encouragement of a good friend, I finally talked face-to-face with the CEO mentioned above. But this time, I said something different. I said, “I cannot join the board right now due to family and business reasons. But I would love the opportunity to join when my kids are grown, and I am a little further down the road with the family business.” 

Suddenly, peace returned! 

I use the word peace intentionally because saying “yes” to things you don’t want robs you of peace. The example I give above is a small one, but it would have impacted my home life, work life, and frankly, everything in between. This would have been fine if it had been what I wanted to do, but in this case, it was something I felt I should do. Living a life based on “shoulds” is a recipe for living from your false self. 

My No Leads to Another’s Yes

The point of this post, and this series, is to live according to your authentic self. It is about being the kind of person who can point out flaws in themselves, hear critiques about themselves, and be patient when things are not going their way. They also can say no to things because they realize they do not have to be the ones doing everything. 

My no allows someone else to say yes. Given my responsibilities this season of life, the nonprofit I am passionate about will be better served by someone else’s yes. I’ll continue to financially support, cheer, and pray for, this organization. But, my yes to serving on the board will have to come later.

This week, I encourage you to pay attention to whether you are saying yes to things you would rather not do. If so, then get honest and be real. 

One last note before closing: I will return to this series in Q1 of 2023 and go through the last five aspects of the false self. For the remainder of 2022, I will repost some of my most popular blog posts from over the years, anticipating that all of us will be less focused on work and more on family and friends.

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The False Self Series, Part 4: Harshness

I recently listened to an Emotional Healthy Leader Podcast episode by Pete Scazzero (The September 6 episode, Silencing the Seductive Voice of Your False Self) that greatly impacted me. In the episode, Pete said, “one of the most destructive temptations leaders face is living and leading from the veneer of the false self.” He then listed ten examples of how this can happen. 

These examples made sense to me — and I think they’ll resonate with you too. In the upcoming weeks, I’ll talk about all ten. I am doing this because overcoming the false self is the best way to head into 2023. Leadership is about doing things with and through other people, so leading yourself past your false self is step one to leading effectively.

The False Self Series, Part 4: Harshness

By their nature, leaders move things from point A to point B. Leadership, as I define it in this blog, is the process of doing things with and through other people. Therefore, one potential leadership pitfall is impatience — the frustration we feel when things aren’t moving as quickly as we’d like.  

In this post, I want to talk about the importance of leaders remaining impatient for results while maintaining patience for people. When a leader becomes impatient, they can often lash out, becoming harsh. I argue that this is often a sign they are leading from their false self. Allow me to unpack my thoughts. 

Impatience Leads to Harshness 

The False Self series is about how leaders are tempted, in certain situations, to be someone they are not — their false self — rather than being authentic. In this particular case, when things are moving slowly, a temptation arises for the leader to act swiftly or even aggressively. While a willingness to take action is easily one trait that makes someone worth following, my argument is that what matters most is the type of action you take.  

For instance, when a project is delayed, is the leader asking questions about its delay or taking potshots at mistakes made by the team? Are the questions being asked in a tone that suggests harshness? Or, based on the questions being asked, can one observe any element of the “blame game” being played? 

These questions are important to consider because they uncover the motive of the questioner (in this case, the leader). As I stated above, leaders should be impatient for results because they prioritize action. But the way they go about doing this matters if they want to remain someone worth following. 

The temptation here is to lead from the false self, one that is highly critical and harsh. To be fair, this is how much leadership is portrayed in television and movies. The “boss” demands answers, and often gets them, but at a cost. People follow out of necessity, not out of desire. 

Understand Why It’s Happening, and Fix the Problem

The leader committed to leading from their real self, however, is already open to the criticism of others, not looking approval from others, and willing to admit their own weaknesses. Hence, they can genuinely and authentically ask questions from a place of curiosity. Their goal is twofold: understanding why things are not moving as quickly as possible, and fixing the problem. 

I also want to point out that not addressing an issue is another sign of living from the false self. I am referring here to being “non-confrontational.” Leaders should be confrontational. Leaders should be impatient when things are dragging on and on. The key is to be both confrontational and impatient in ways that are not harsh, demeaning, or damaging to others. When leaders are damaging, it is often because they lead from their false selves, which needs to be justified at all costs. 

Let this point sink in: Harshness towards others is often a sign that something is wrong inside you. For the leader, it is often an unwillingness to hold yourself accountable. Put bluntly, is your poor leadership the root cause of your harshness? 

I can only speak for myself, but my past harshness has often been rooted in exactly this. In that case, I have done a poor job leading myself, and others. 

The gift of leading from your real self is that you can have any “difficult conversation” because you don’t have to (and shouldn’t be) harsh. You can simply have a conversation. This doesn’t mean those conversations will be easy, but it does mean that they’ll be easier and much more productive. 

Leaders are worth following largely because of how they treat others. In this sense, leaders should be impatient for results because they prioritize action. But they also need to be patient with people, prioritize questions over statements, and treat them respectfully in the process. 

The False Self Series, Part 4: Harshness Read More »

The False Self Series, Part 3: Defensiveness

I recently listened to an Emotional Healthy Leader Podcast episode by Pete Scazzero (The September 6 episode, Silencing the Seductive Voice of Your False Self) that greatly impacted me. In the episode, Pete said, “one of the most destructive temptations leaders face is living and leading from the veneer of the false self.” He then listed ten examples of how this can happen. 

These examples made sense to me — and I think they’ll resonate with you too. In the upcoming weeks, I’ll talk about all ten. I am doing this because overcoming the false self is the best way to head into 2023. Leadership is about doing things with and through other people, so leading yourself past your false self is step one to leading effectively.

The False Self Series, Part 3: Defensiveness

Of the ten ideas in this series of shedding the false self, none is as applicable as this one during the holiday season. At its best, the holiday season is a time of reconnection. It is a time of families coming home and being together. There is joy! 

In recent years, however, there have been numerous articles about all the things families can no longer discuss during the holidays. While this post is not intended to discuss all the reasons this may be so, it does cut to one potential explanation: People are easily offended these days, and they are defensive when others (particularly family members) critique them.  

To be clear, I am not above the fray here. At my worse, I am offended by the slightest perceived wrong. And while it is easy to let a stranger’s critique of me not fully ruin my day, the critique of someone close to me can ruin my day and impact my night’s sleep. Worse yet, when I allow these things to upset me, I am tempted to act out of my false self, the one that justifies my views, behaviors, and actions as better than the person who offended or critiqued me. 

Can you relate to what I just shared? 

Moving Away From Our False Self

Notice the progression of what we have discussed so far in this series: 

Part 1: The Struggle of Pointing Out My Flaws and Weaknesses To Others

Part 2: Looking for Approval from Others More Than I Should 

Part 3: Being Highly Offendable and Defensive When Others Critique Me

If we are open to our own flaws and weaknesses, and if we are not looking for approval in others more than we should, then are we going to be as easily offended and defensive when others critique us? 

Of course we won’t! By looking inside ourselves first, we are humbled. By finding healthy levels of approval in others, and affirmation only where affirmation can be found, we can be open to others’ feedback. 

Control the Internal

Yes, feedback! After all, that is what we are talking about here. Notice I am not evaluating whether we should be offended. Nor am I evaluating whether the critique of us is fair or accurate. I am not because we cannot control the external. 

But, we can control the internal. We can control our response. Instead of being offended, we can say to ourselves, “That’s an interesting perspective.” We can then evaluate what is accurate or not accurate about it. The point is that we keep the learning door open by not leading with defensiveness.

Reacting with self-control when others critique is not easy. But staying calm, listening, learning, and changing from criticism makes someone worth following. Imagine how different our political sphere would look if leaders were not easily offended and defensive when others critiqued them. More legislation would likely get done. 

My invitation this week is to take a deep breath when something upsets you. It may be an annoyance, or it may be unjust. Either way, you can only control how you respond to it. By maintaining your composure, you can address the situation from your true self, not the false one whose existence relies on always being justified. You can seek the truth in the situation and move forward with new knowledge. In the process, you will become someone others want to follow because such character is rare nowadays.  

The False Self Series, Part 3: Defensiveness Read More »

The False Self Series, Part 2: Looking for Approval

I recently listened to an Emotional Healthy Leader Podcast episode by Pete Scazzero (The September 6 episode, Silencing the Seductive Voice of Your False Self) that greatly impacted me. In the episode, Pete said, “one of the most destructive temptations leaders face is living and leading from the veneer of the false self.” He then listed ten examples of how this can happen. 

These examples made sense to me — and I think they’ll resonate with you too. In the upcoming weeks, I’ll talk about all ten. I am doing this because overcoming the false self is the best way to head into 2023. Leadership is about doing things with and through other people, so leading yourself past your false self is step one to leading effectively.

The False Self Series, Part 2: Looking for Approval

It’s a scientific fact that a newborn baby seeks affirmation from their mother. This is why mothers are encouraged to bring their babies close to them immediately after birth. It is natural, beautiful, and affirming to the newborn. It reassures the infant they are loved and treasured.

As the years pass by, the newborn grows into a teenager. At some point along their journey, they start seeking approval from their friends. Notice that approval is similar to affirmation in that both seek a sense of acceptance. The difference, however, is that approval often deals with external factors, like what one is doing, rather than internal factors, like who one is. 

In other words, no loving mother withholds affirmation from her child. But one could also say that no loving mother approves of everything their child does. This distinction is vital when discussing leading from the false self. 

A Temptation to Lead from our False Self

I want to clarify what I am NOT saying in this post. I am not saying that looking for affirmation is wrong — in fact, I think part of what makes us human is the need for human connection, which is another way of saying affirmation. Being affirmed for who we are is critical to leading from your real, not false, self. 

But seeking approval from others can tempt us to lead from our false self — the one willing to bend to the whims of popular opinion to gain approval and be liked. That’s problematic because it can tempt us to be or act in ways that aren’t congruent with who we really are. 

One issue with seeking the approval of others — a lesson I repeatedly learned as a teenager — is that it never delivers long-term results. Approval from others is similar to a sugar high: It feels good in the moment but doesn’t offer long-term energy and nourishment. Eating more sugar is the only way to keep the “high” going. Or, in this case, seeking more approval.

Organizational Leadership and Seeking Approval

Given this blog’s focus on leadership, there are two things I want to point out regarding organizational leadership and seeking approval. First, there is always a temptation for the leader to lead in a way others approve of. This may mean acting a certain way or possibly doing (or not doing) either popular (or unpopular) things. Leaders, however, are worth following when they stay true to themselves and do the (potentially) harder thing. We should be focused on staying true to ourselves and doing the right thing, even if it is hard, rather than seeking approval in anything we do. 

The classic American example of this type of leadership is Abraham Lincoln. One can argue that he was potentially the most hated President of all time when he entered office. After all, who else’s election led to half the country seceding? That said, we now hold Abraham Lincoln up as the gold standard of authentic leadership. Why? Because Lincoln held to his convictions — preserving the Union at all costs — and eventually evolved his thinking to include the emancipation of enslaved people. Neither decisions were popular with the majority at the time. Yet, this is why Lincoln is held in such high regard all these years later.

The second consideration leaders need to make is understanding that their followers need affirmation. All humans need this. So, while a leader’s affirmation looks different than a mother’s to a child, it is important to still treat all people with respect, dignity, and grace. I use the word “grace” intentionally because we are often quick to slam reputations for the slightest infraction. Yet the wise leader realizes they can disapprove of actions while simultaneously affirming people. To this end, leaders should always treat all humans well, regardless of their actions.

Approval, or Something Else?

The thought I want to leave you with this week is one that I have often been contemplating recently: How much approval from others am I seeking, and is it really approval that I am seeking? The first part of that question is easy to measure. The second part of the question is a question of the heart. Both are necessary. 

They are necessary because the first part clarifies our behavioral tendencies in leadership and life. Changes could range from posting less on social media all the way to making harder (possibly less popular) decisions at work. These are all easy to act on. 

But the second part is also necessary because if we are not clear on what we seek, we cannot lead from our true selves. In other words, if we seek affirmation from others, not only will we not find it in the approval of others, but the disappointment we place on it, or even them, will be unfair. 

As for me, when I am feeling my lowest, I often seek approval from others the most. Unfortunately, this never gets me out of my funk. It is only when I realize where my true identity is, in Jesus, that I find what I am looking for. While this may sound strange, possibly even weird to some readers, I share it because only Jesus knows all my junk, including the things I am most ashamed about, and still affirms me. This frees me to be me rather than trying to seek His approval. For, I already have it. 

The False Self Series, Part 2: Looking for Approval Read More »

The False Self Series, Part 1: Strengths and Weaknesses

I recently listened to an Emotional Healthy Leader Podcast episode by Pete Scazzero (The September 6 episode, Silencing the Seductive Voice of Your False Self) that greatly impacted me. In the episode, Pete said, “one of the most destructive temptations leaders face is living and leading from the veneer of the false self.” He then listed ten examples of how this can happen. 

These examples made sense to me — and I think they’ll resonate with you too. In the upcoming weeks, I’ll talk about all ten. I am doing this because overcoming the false self is the best way to head into 2023. Leadership is about doing things with and through other people, so leading yourself past your false self is step one to leading effectively. 

Part 1: The struggle of pointing out my flaws and weaknesses to others.

How easy is it to talk about your flaws and weaknesses? I feel like this is the first step we should take because it is far easier to point out the flaws and imperfections of others than it is to talk about our own. 

Having said that, here are some of my flaws and weaknesses: 

  • I sometimes process issues with third parties and share too much information. This is gossip when I do. 
  • I can be moody at home. This comes out of my selfishness and desire to have things my way. 
  • I like approval (more on this next week). 
  • I often look for relief in “stuff,” even though I profess happiness cannot be found in “stuff.” 
  • I allow my eyes to critique others and linger too long on what I find attractive. 
  • I occasionally compare my work situation with my sisters, who I co-lead the business with, sometimes leading to a feeling of discontentment. 
  • My opinions often come off as if I can fix everything from the state of the country to the Chicago Bears.

And the above is only the tip of the iceberg. 

Let me tell you something about sharing those flaws with you. It feels good; there is freedom in just being real. It is freeing because you no longer have to put up the front of your false self. It also humanizes you to others as they are not perfect either. We all are works of improvement. 

Want to be someone worth following? Open up about your flaws and weaknesses. You are a human being, after all. No one outside of yourself expects you to be perfect (and more on “beating yourself up” in a few weeks). 

Opening up about your flaws and weaknesses will allow you to live more authentically. You will no longer have to hide. It will also help you become more graceful towards the flaws and weaknesses of others because you will realize they’re human too. 

On that thread, why not be open about your flaws and weaknesses in your home life as well? After all, who knows you better than your spouse and your kids? Or, if you are not married with kids, who knows you better than your closest friends and family? Opening up to these people opens the door to the deepest of human relationships. 

For example, acknowledging that I am a work-in-progress to Sarah is something she sees with her own eyes every day! Yet, I can safely say that Sarah is a work in progress too — and no, saying that doesn’t mean I’ll be sleeping on the couch tonight, because she knows it too. No one knows my flaws more than she does and vice versa. To be known, and loved, is amazing. There is no better human relationship than one that captures this authenticity. 

Yet, only God can fully and truly know all of our thoughts, desires, motives, and faults. So to be fully known, and only God fully knows, and loved, is amazing grace. 

This week I invite you to consider your own flaws and weaknesses. You do not have to post them anywhere, but I challenge you to start sharing them with someone (a spouse, a friend, a coworker) this week. It is your first step to leaving your false self behind. 

The False Self Series, Part 1: Strengths and Weaknesses Read More »

23 Things Golf Taught Me About Life and Leadership

Everyone who plays or follows sports has their view of which is the best. Of course, such notions are relative — there is no definitive or objective answer. That said, I think golf is the most applicable game to life. To illustrate, I am using today’s post to share what I have learned from golf over the last ten years. 

Before sharing the list, let me elaborate a little on why I have focused on the past ten years. As I have shared in other posts, I came close to walking away from the game of golf in my twenties. The love I had for the game came mainly from the fruits of it, which was the success I experienced as a high school golfer. When the success went away, and my scores increased, I began questioning why I even played the game in the first place. 

Here’s what I learned. 

  1. A performance based on results does not lead to peace of mind.
  2. Expectations are deadly. Just hit the next shot! 
  3. Doing enough will never be enough in golf or life. 
  4. More practice does not guarantee lower scores, but less practice guarantees higher scores. 
  5. Hurry leads to bad decisions, poor play, and less joy.
  6. The embarrassing shot you just hit was hardly noticed by the other golfers who are fixated on their next shot!   
  7. Your score is only one indicator (and often a poor one) of how well you played on a given day. 
  8. Beauty is only seen when you look for it, and it is everywhere on a golf course.  
  9. Golf is a game of recovery, not perfection.
  10. The game is best played, not analyzed.
  11. A conservative strategy, coupled with an aggressive swing, often produces the best results. 
  12. One swing thought is almost always one too many. 
  13. Learn the names of your playing partners, and cheer them on. Your battle is with the course and your soul, not with them. 
  14. What you think about, see, and believe about yourself affects your score more than your technique. 
  15. Great golf is almost always boring: keep the ball in play, hit toward the middle of the green (not at the pin), and two-putt. Repeat. 
  16. During a great round, you must contend with the inner belief that you deserve to keep playing well. More rounds have been sabotaged by insecurity than “choking.” 
  17. There might be nothing more satisfying in life than spraying a ball into the trees, humbly chipping it out to the fairway, and getting up and down from 100 yards to save par. 
  18. There might be nothing more tempting in life than trying to thread the ball through 20 trees and onto the green. I have made more double bogeys doing this than I care to admit, but the handful of birdies I have made have been awesome! 
  19. Putting is 101% mental and belief. My putting turned around when I started believing this.
  20. Negative self-talk does not end on the 18th hole. Learn to do away with it before you begin the round. 
  21. A certain amount of luck is needed to make a hole in one. But there is a certain amount of skill required to hit it close. 
  22. Golf was never meant to be played riding in a cart. Walking helps one see the landscape, hear their thoughts, and feel the life of the course. I learn this lesson repeatedly as most of my rounds are in a cart. 
  23. And regardless of what you shot today, there is always tomorrow. At least for now. 

There is no game like the game of golf. I say this as it has helped me learn more about myself than any other sport I have participated in. To the achiever, it is the most insidious game ever created. To the humble, however, it is a gift. A gift that teaches one that their self-worth will never be found in any game, pursuit, or result. 

And this last lesson might be golf’s greatest. Golf taught me that the only way I would find peace with it, as crazy as this might sound for some, was to look elsewhere. For me, it was discovering that Jesus really loved me — the broken, imperfect me, with secrets I would not want to print here and insecurities I could list for days on end — that freed me from the need to be good at golf, great at work, and the world’s best (even though I am one of the most flawed) husband/dad. 

Every time I am tempted to think I am turning into “someone” or that I am important, I am reminded to go tee up. 

A few shots in, and I am quickly humbled once again. 

Golf, it turns out, opens your soul to a lot more than just golf. 

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The Biggest Battle Senior Leaders Face

Executives and future executives: This post is for you. 

Last week I talked about work fulfillment. And for my first 10+ years at Hoffer plastics, my career was “up and to the right.” My “doing” was noticeable, and it was easy to check off accomplishments in my notebook — I mean I could visibly see my work translating into wins. 

Sure, some probably think I advanced because I was in the family, or that I got meetings with senior executives earlier than I would have with a different last name. There is probably truth to both. But I focused on working hard and doing good work, and I could see it having an impact. 

And let me be crystal clear. It felt really good. 

Then my sisters and I got promoted to the C-suite. Hello, problems! COVID, the downturn of the economy, etc. But looking back, I feel like those issues were relatively easy to deal with — especially compared to what I think is the biggest issue executive leaders face, which is this: 

The hardest part about being in a senior leadership position is battling YOUR OWN INSECURITY. 

That’s right. 

You have to be secure enough to actually do things WITH and THROUGH other people — the way I define leadership. 

You cannot do it FOR them. Doing it for them feels better! You get to be the hero and enjoy all the accolades, but over the long haul, it is detrimental to your culture, and your team’s development. 

Executives: It’s Not About Us

Make no mistake: I am more insecure than I let on. I like the adrenaline rush of getting involved, getting into the “game,” and scoring a win. 

But I know that the best leaders do things with and through others. They let them take the ball and score. 

It is so easy to talk about this stuff, but a lot harder to do it. 

There are more days now where I go home wondering whether I even made a difference. My work is far less measurable today but I can see its effects even more across the long time. It is the work of senior executives. 

This work is not about us. 

It is about casting vision and developing the team.

The Biggest Battle Senior Leaders Face Read More »

Work: What’s the Point?

There is a lot of discussion these days about the “Great Resignation,” the worker’s power, and worker fulfillment. These are good and necessary conversations. That said, in today’s post, I want to make a few points that I think get lost in the conversation. 

What if we are asking work to fulfill something in us it was never intended to fulfill? 

This is a big question, and admittedly, a personal one. I always aim to be transparent in these posts, so I admit that I often struggle with this question. Occasionally, I pull up to work wondering if I even want to be there anymore. Before you judge that statement, consider the challenges facing me — working with siblings in a family business, in an industry that is, quite frankly, under attack, and dealing with all the current economic challenges. My work is hard. And I know your work is too. 

So back to the question: what if the problem is not the situation I am in (or the situation that you’re in) but something deeper? What if we are asking work to fulfill something in us that it was never intended to fulfill? Perhaps, that is why I sometimes pull up to work not wanting to be there. Perhaps, that is why my discontentment finds me at home, on the golf course, and anywhere else I search for meaning and purpose where it was never intended to be found. 

A new term, “quiet quitting,” has entered our lexicon this year, and it is directly relatable to the reality I’m describing. “Quiet quitting” occurs when people quietly quit their job yet still “work” their same job. Yes, that sounds weird. But, it is a real thing. 

On one hand, I think what people are saying is healthy. They’re saying that work is no longer going to be 24/7. They are going to have a life. They are going to stop taking work so seriously. These are not “boundaries,” they are an acceptance of limits — limits God placed on work via the Sabbath, I might add. I celebrate when people realize that life is more than work, especially when those people work with us at Hoffer Plastics! 

On the other hand, the notion of “quitting” and doing less feels like it misses the mark. While I don’t believe people can find their fulfillment in work, doing shoddy work is also harmful. Now before you go to send me an email, realize that I know not everyone “quiet quitting” is going to do shoddy work. But isn’t our human tendency to flip from one extreme to another, or is that just what we do with fad diets? Isn’t in our nature to be “off” or “on” and not something in between?

The Purpose of Work: Contribute Value

I think a more helpful perspective is realizing the work’s purpose. Work is good to the extent it contributes positively to human flourishing. Whether you are an IT person or a Kindergarten teacher is irrelevant. There may be vast differences in what you do, but the overall purpose of your work is similar. The purpose is to contribute something of value. The IT person may spend her time making systems work efficiently for organizations, while the Kindergarten teacher provides five- and six-year-olds with their first seedlings of knowledge and wisdom. Still, both jobs exist to make things better for humans. 

What I am advocating and attempting to practice is to arrive at work every day focused on contributing something of value. That’s it. I know it sounds so simple that it is easy to miss its significance. I can walk the floor and have a meaningful conversation, listen to one of my sisters talk about their daughters, or have a deep conversation with a customer. These are vastly different conversations, but they all can lead to human flourishing when done with purpose. 

And this, I believe, is the purpose of work. 

Next week, I will share more thoughts on what makes work hard for senior executives. But before doing that, I want to close with one last thought on work from a Biblical perspective. 

I mentioned above that the Sabbath was made for man. Regardless of what you think about the creation story, know that God is a God of rest. The Sabbath is a gift more than a rule. It is a gift from God that says he loves you and knows your limits. It is a weekly reminder that success is not up to you and that the demands of the job are not 24/7. You can rest. As I learned when I was in the hospital for a week in 2020, the show goes on without you  — sometimes even more successfully! The point here is that work was never meant to complete you. Only God can do that.

Work: What’s the Point? Read More »