Alex Hoffer

I recently listened to an Emotional Healthy Leader Podcast episode by Pete Scazzero (The September 6 episode, Silencing the Seductive Voice of Your False Self) that greatly impacted me. In the episode, Pete said, “one of the most destructive temptations leaders face is living and leading from the veneer of the false self.” He then listed ten examples of how this can happen. 

These examples made sense to me — and I think they’ll resonate with you too. In the upcoming weeks, I’ll talk about all ten. I am doing this because overcoming the false self is the best way to head into 2023. Leadership is about doing things with and through other people, so leading yourself past your false self is step one to leading effectively. 

Part 1: The struggle of pointing out my flaws and weaknesses to others.

How easy is it to talk about your flaws and weaknesses? I feel like this is the first step we should take because it is far easier to point out the flaws and imperfections of others than it is to talk about our own. 

Having said that, here are some of my flaws and weaknesses: 

• I sometimes process issues with third parties and share too much information. This is gossip when I do. 
• I can be moody at home. This comes out of my selfishness and desire to have things my way. 
• I like approval (more on this next week). 
• I often look for relief in “stuff,” even though I profess happiness cannot be found in “stuff.” 
• I allow my eyes to critique others and linger too long on what I find attractive. 
• I occasionally compare my work situation with my sisters, who I co-lead the business with, sometimes leading to a feeling of discontentment. 
• My opinions often come off as if I can fix everything from the state of the country to the Chicago Bears.

And the above is only the tip of the iceberg. 

Let me tell you something about sharing those flaws with you. It feels good; there is freedom in just being real. It is freeing because you no longer have to put up the front of your false self. It also humanizes you to others as they are not perfect either. We all are works of improvement. 

Want to be someone worth following? Open up about your flaws and weaknesses. You are a human being, after all. No one outside of yourself expects you to be perfect (and more on “beating yourself up” in a few weeks). 

Opening up about your flaws and weaknesses will allow you to live more authentically. You will no longer have to hide. It will also help you become more graceful towards the flaws and weaknesses of others because you will realize they’re human too. 

On that thread, why not be open about your flaws and weaknesses in your home life as well? After all, who knows you better than your spouse and your kids? Or, if you are not married with kids, who knows you better than your closest friends and family? Opening up to these people opens the door to the deepest of human relationships. 

For example, acknowledging that I am a work-in-progress to Sarah is something she sees with her own eyes every day! Yet, I can safely say that Sarah is a work in progress too — and no, saying that doesn’t mean I’ll be sleeping on the couch tonight, because she knows it too. No one knows my flaws more than she does and vice versa. To be known, and loved, is amazing. There is no better human relationship than one that captures this authenticity. 

Yet, only God can fully and truly know all of our thoughts, desires, motives, and faults. So to be fully known, and only God fully knows, and loved, is amazing grace. 

This week I invite you to consider your own flaws and weaknesses. You do not have to post them anywhere, but I challenge you to start sharing them with someone (a spouse, a friend, a coworker) this week. It is your first step to leaving your false self behind. 

Everyone who plays or follows sports has their view of which is the best. Of course, such notions are relative — there is no definitive or objective answer. That said, I think golf is the most applicable game to life. To illustrate, I am using today’s post to share what I have learned from golf over the last ten years. 

Before sharing the list, let me elaborate a little on why I have focused on the past ten years. As I have shared in other posts, I came close to walking away from the game of golf in my twenties. The love I had for the game came mainly from the fruits of it, which was the success I experienced as a high school golfer. When the success went away, and my scores increased, I began questioning why I even played the game in the first place. 

Here’s what I learned. 

1. A performance based on results does not lead to peace of mind.
2. Expectations are deadly. Just hit the next shot! 
3. Doing enough will never be enough in golf or life. 
4. More practice does not guarantee lower scores, but less practice guarantees higher scores. 
5. Hurry leads to bad decisions, poor play, and less joy.
6. The embarrassing shot you just hit was hardly noticed by the other golfers who are fixated on their next shot!   
7. Your score is only one indicator (and often a poor one) of how well you played on a given day. 
8. Beauty is only seen when you look for it, and it is everywhere on a golf course.  
9. Golf is a game of recovery, not perfection.
10. The game is best played, not analyzed.
11. A conservative strategy, coupled with an aggressive swing, often produces the best results. 
12. One swing thought is almost always one too many. 
13. Learn the names of your playing partners, and cheer them on. Your battle is with the course and your soul, not with them. 
14. What you think about, see, and believe about yourself affects your score more than your technique. 
15. Great golf is almost always boring: keep the ball in play, hit toward the middle of the green (not at the pin), and two-putt. Repeat. 
16. During a great round, you must contend with the inner belief that you deserve to keep playing well. More rounds have been sabotaged by insecurity than “choking.” 
17. There might be nothing more satisfying in life than spraying a ball into the trees, humbly chipping it out to the fairway, and getting up and down from 100 yards to save par. 
18. There might be nothing more tempting in life than trying to thread the ball through 20 trees and onto the green. I have made more double bogeys doing this than I care to admit, but the handful of birdies I have made have been awesome! 
19. Putting is 101% mental and belief. My putting turned around when I started believing this.
20. Negative self-talk does not end on the 18th hole. Learn to do away with it before you begin the round. 
21. A certain amount of luck is needed to make a hole in one. But there is a certain amount of skill required to hit it close. 
22. Golf was never meant to be played riding in a cart. Walking helps one see the landscape, hear their thoughts, and feel the life of the course. I learn this lesson repeatedly as most of my rounds are in a cart. 
23. And regardless of what you shot today, there is always tomorrow. At least for now. 

There is no game like the game of golf. I say this as it has helped me learn more about myself than any other sport I have participated in. To the achiever, it is the most insidious game ever created. To the humble, however, it is a gift. A gift that teaches one that their self-worth will never be found in any game, pursuit, or result. 

And this last lesson might be golf’s greatest. Golf taught me that the only way I would find peace with it, as crazy as this might sound for some, was to look elsewhere. For me, it was discovering that Jesus really loved me — the broken, imperfect me, with secrets I would not want to print here and insecurities I could list for days on end — that freed me from the need to be good at golf, great at work, and the world’s best (even though I am one of the most flawed) husband/dad. 

Every time I am tempted to think I am turning into “someone” or that I am important, I am reminded to go tee up. 

A few shots in, and I am quickly humbled once again. 

Golf, it turns out, opens your soul to a lot more than just golf. 

Executives and future executives: This post is for you. 

Last week I talked about work fulfillment. And for my first 10+ years at Hoffer plastics, my career was “up and to the right.” My “doing” was noticeable, and it was easy to check off accomplishments in my notebook — I mean I could visibly see my work translating into wins. 

Sure, some probably think I advanced because I was in the family, or that I got meetings with senior executives earlier than I would have with a different last name. There is probably truth to both. But I focused on working hard and doing good work, and I could see it having an impact. 

And let me be crystal clear. It felt really good. 

Then my sisters and I got promoted to the C-suite. Hello, problems! COVID, the downturn of the economy, etc. But looking back, I feel like those issues were relatively easy to deal with — especially compared to what I think is the biggest issue executive leaders face, which is this: 

The hardest part about being in a senior leadership position is battling YOUR OWN INSECURITY. 

That’s right. 

You have to be secure enough to actually do things WITH and THROUGH other people — the way I define leadership. 

You cannot do it FOR them. Doing it for them feels better! You get to be the hero and enjoy all the accolades, but over the long haul, it is detrimental to your culture, and your team’s development. 

Executives: It’s Not About Us

Make no mistake: I am more insecure than I let on. I like the adrenaline rush of getting involved, getting into the “game,” and scoring a win. 

But I know that the best leaders do things with and through others. They let them take the ball and score. 

It is so easy to talk about this stuff, but a lot harder to do it. 

There are more days now where I go home wondering whether I even made a difference. My work is far less measurable today but I can see its effects even more across the long time. It is the work of senior executives. 

This work is not about us. 

It is about casting vision and developing the team.

There is a lot of discussion these days about the “Great Resignation,” the worker’s power, and worker fulfillment. These are good and necessary conversations. That said, in today’s post, I want to make a few points that I think get lost in the conversation. 

What if we are asking work to fulfill something in us it was never intended to fulfill? 

This is a big question, and admittedly, a personal one. I always aim to be transparent in these posts, so I admit that I often struggle with this question. Occasionally, I pull up to work wondering if I even want to be there anymore. Before you judge that statement, consider the challenges facing me — working with siblings in a family business, in an industry that is, quite frankly, under attack, and dealing with all the current economic challenges. My work is hard. And I know your work is too. 

So back to the question: what if the problem is not the situation I am in (or the situation that you’re in) but something deeper? What if we are asking work to fulfill something in us that it was never intended to fulfill? Perhaps, that is why I sometimes pull up to work not wanting to be there. Perhaps, that is why my discontentment finds me at home, on the golf course, and anywhere else I search for meaning and purpose where it was never intended to be found. 

A new term, “quiet quitting,” has entered our lexicon this year, and it is directly relatable to the reality I’m describing. “Quiet quitting” occurs when people quietly quit their job yet still “work” their same job. Yes, that sounds weird. But, it is a real thing. 

On one hand, I think what people are saying is healthy. They’re saying that work is no longer going to be 24/7. They are going to have a life. They are going to stop taking work so seriously. These are not “boundaries,” they are an acceptance of limits — limits God placed on work via the Sabbath, I might add. I celebrate when people realize that life is more than work, especially when those people work with us at Hoffer Plastics! 

On the other hand, the notion of “quitting” and doing less feels like it misses the mark. While I don’t believe people can find their fulfillment in work, doing shoddy work is also harmful. Now before you go to send me an email, realize that I know not everyone “quiet quitting” is going to do shoddy work. But isn’t our human tendency to flip from one extreme to another, or is that just what we do with fad diets? Isn’t in our nature to be “off” or “on” and not something in between?

The Purpose of Work: Contribute Value

I think a more helpful perspective is realizing the work’s purpose. Work is good to the extent it contributes positively to human flourishing. Whether you are an IT person or a Kindergarten teacher is irrelevant. There may be vast differences in what you do, but the overall purpose of your work is similar. The purpose is to contribute something of value. The IT person may spend her time making systems work efficiently for organizations, while the Kindergarten teacher provides five- and six-year-olds with their first seedlings of knowledge and wisdom. Still, both jobs exist to make things better for humans. 

What I am advocating and attempting to practice is to arrive at work every day focused on contributing something of value. That’s it. I know it sounds so simple that it is easy to miss its significance. I can walk the floor and have a meaningful conversation, listen to one of my sisters talk about their daughters, or have a deep conversation with a customer. These are vastly different conversations, but they all can lead to human flourishing when done with purpose. 

And this, I believe, is the purpose of work. 

Next week, I will share more thoughts on what makes work hard for senior executives. But before doing that, I want to close with one last thought on work from a Biblical perspective. 

I mentioned above that the Sabbath was made for man. Regardless of what you think about the creation story, know that God is a God of rest. The Sabbath is a gift more than a rule. It is a gift from God that says he loves you and knows your limits. It is a weekly reminder that success is not up to you and that the demands of the job are not 24/7. You can rest. As I learned when I was in the hospital for a week in 2020, the show goes on without you  — sometimes even more successfully! The point here is that work was never meant to complete you. Only God can do that.

In my previous blog post, I talked about the first lesson I learned as I spent some time reflecting on life during my family’s recent vacation: Do less and do it better. Today, I want to focus on the second lesson I learned: The most valuable to-do on my list is to contemplate.

Lesson 2: Contemplation is the most important thing on my to-do list

The “Information Age” has its tentacles all over modern life. Often, I give into the temptation to engage with more and more (and more!) of it. If I am not careful, every moment is filled with input. 

For example, I recently did an inventory of “inputs” throughout my day. By “inputs,” I mean anything that my mind is engaging with, ranging from learning all the way to entertainment. 

Here is a quick synopsis: 

5 a.m.: Got up / prayer journal / Bible reading 

5:30 a.m.: Listen to leadership podcast 

6: a.m. -7:30 a.m.: Work out / listen to music (don’t worry, I’m not one of those people at the gym — I used my AirPods!) 

7:30-8:00 a.m.: Commute / more podcast or audiobook

8-12: Mostly work, but inputs via email (newsletters, news emails, etc.) 

Lunch: More audiobook time 

1-5 p.m.: Mostly work, inputs via email at times (responses, etc.) 

5 p.m.: Sports radio on home commute 

6:30 p.m.: Listened to audiobook while stretching 

7:15-8 p.m.: watched sports with boys 

8:15-9:30 p.m.: After praying with Sarah, we watched a Mad Men episode 

Are you judging my day right now, or is that just my insecurity? Kidding aside, did you notice how much time I spent in my day I spent on “thinking”? 

Very little! 

Okay, so I thought during those times of work. But still, it was not planned. 

Here is a quote that floored me a few years ago but I have (so far) failed to fully put into practice: 

“We waste our time with short-term thinking and busywork. Warren Buffett spends a year deciding and a day acting. The act lasts decades.” Naval Ravikant

If I’m honest with myself, when I look at the day I described above, it’s clear there was a lot of busy work. Even things like audiobooks — which are not necessarily “good or bad” — can become busy work when I am not careful. 

I have learned that I need to schedule the time to think and be quiet. I know that “scheduling” such a time demonstrates how type-A I am, but I am what I am. If I do not schedule this time, it won’t happen. 

The reward for scheduling the time is that my life will take on more meaning. I will be able to think through what really matters. I will be able to prioritize rather than react. I can even anticipate things, all because I have spent time thinking. 

Perhaps, the most important thing you need to do in the next week is to carve out two hours to be alone. I know that you think you do not have the time, but you too can do less, better. Invest two hours just to be quiet and think. 

I am not guaranteeing that something magical will happen because it does not always happen for me. But I can share that the more time I spend being quiet and thinking, the better my life has become. 

The next post I will write comes from a recent time I spent thinking and reflecting about the vacation we took — the vacation that sparked this post and my previous one. Specifically, I wanted to figure out why I felt reenergized after our out-West vacation but didn’t feel that same rejuvenation after our last beach vacation? 

More on that next time. 

I recently spent some time with my family out west in Montana and Wyoming. We explored places like Yellowstone and the Grand Tetons. It was one of the best family vacations we have ever taken. It was also the perfect opportunity to take stock of the year and reflect on many aspects of my life. What follows in this series of posts was born from time spent there. 

Lesson 1: I need to do less but better. 

One temptation I constantly give into is doing more. If I do enough, I feel accomplished. So I push through my natural limits to finish the tough workout when I am tired, write the blog post when I feel uninspired, and coach Little League in the spring. But instead of feeling accomplished, I often feel like a boxer holding on to the ropes, struggling to make it through the round (or, in my case, through the week). One of my go-to jokes is that I have been tired since 2011 — when Will was born — and I wear that joke like a badge of honor. 

The reality is that I do not want to live this way anymore because it is not sustainable.

But doing fewer things better is. 

This forces me to ask hard questions, starting with “What really matters?” 

For me, what matters most is: 

• Jesus: I know this may sound weird, but my relationship with Him is real and life-giving.

• Sarah: There is no human relationship that matters more. 

• Will/Ben/Sadie: I have renewed perspective on how short the time I have left with them living in our house. I will invest here.

• Work: Specifically, relationships. My executive coach has been reminding me of the importance of me building into others. Leadership is the process of doing things with and through other people. So I need to spend the majority of my work time with other people: teammates, customers, and suppliers. Work is human! 

• Everything else 

Before moving on, and in conjunction with lesson 2 (which I’ll talk about next time), I am considering changing the cadence of this blog to every-OTHER-week in 2023. I am considering the change because I want to do less but better. I want to slow down my writing process to put extra thought into what I am sharing. I believe that you, the reader, will win when I do that.

My goal with these posts is still the same: I want to reach and encourage readers on topics around life, leadership, and faith. And reaching one reader is enough; I don’t count success in a number of views, but rather in hearing feedback that a blog post encouraged someone or made them think differently about a topic. Expect me to be as real as ever in the upcoming months. I pray that something I share will positively impact you because that is the goal.

Lately, my blog posts have been deeply introspective. Today,  I will throw a curve ball, focusing on an extremely practical topic: how questions can help your team reframe its mindset. 

Recently, I sent three questions to our operation team’s leaders:

• What would more automation make possible? 
• From a human perspective, what is the best thing that has happened in your plant in the last 30 days? Feel free to brag on one of your team members!
• What excites you most about coming to work this season? 

I gave the team a few days to think about these questions before we met in person. We kicked off our meeting by discussing them. 

The first question was the only question that contained a “visionary” element to it. Our company currently has more automation projects than ever before, so the question got our leaders thinking about what I hoped they would think about: what more automation could make possible for their team members. One operation team leader shared that more automation would “allow their team to focus on more ‘life-giving’ tasks rather than mundane, repetitive activities.” In essence, this person gave voice to the “why” behind our strategy. 

The second question solicited the strongest responses from the group. One leader shared something I had not previously known: Team members in one of our plants had done some creative things to support a fellow employee who has cancer. It was the kind of story that made tears well up in the eyes of even our most reserved leaders — I was fighting back tears myself. It was touching and helped remind us of the “why” we do what we do: because everything we do matters to people. 

Finally, the last question also solicited strong responses. Some in the group related that while the previous couple of years had been hard, they appreciated the “fun” (their word) automation projects we have going on. Another person mentioned the team they lead and their generosity to someone in need. And yet another explained that they were enjoying the experience of building into one of their staffers, watching them flourish. 

As we got ready to move on to other topics, I asked the team if they felt different after discussing these questions — and all said they did. One even commented that they felt renewed to talk about the business issues of the day. 

I agreed — It was exactly what I needed as well. 

This is the power of questions. And my invitation to you is to ask good ones this week. Questions will help make your week better and your team stronger. 

One of the reasons I have curbed my social media use is because it tempts me to portray a version of myself that is not entirely accurate. Sure, it feels good to post pictures of the cool places, experiences, and events I have been blessed to partake in — but those things don’t capture the inner workings of me. At their best, they are examples of some of the fun I have been fortunate to have. At their worst, they are attempts to justify my self-worth as someone that is someone. 

If the above is too blunt, the rest of the post may be uncomfortable to read. In this post, I will attempt to uncover myself — at least as much as possible in a short blog post. In a sense, I am writing a journal entry that I’m sharing publicly through this blog. 

Why am I doing this? Because I realize that to lead others well, you must first lead yourself well. To do that, you need to understand who you really are. While there are many ways to do that — I work with an executive coach, accountability partner, and have countless conversations with my wife, Sarah, to name a few — one of the best ways is to jot down thoughts on a piece of paper. 

Leaders, before reading on, ask yourself: when was the last time you thought about why you do some of the things you do? What drives you? What is behind your pursuits? Wouldn’t uncovering these motivations help you lead yourself better? 

Getting Uncomfortable

So, without further ado, let’s get uncomfortable. 

At my worst, I carry shame. Shame is always rooted in the past. It can be things I have done or even something done to me. But it is never healthy or life-giving. Nor is shame from Jesus. It is always from the evil one. 

I used to think I was at my best when my work ethic went into overdrive. I’d get up early, work out hard, get to work, write a blog post before 10 a.m. on Monday, complete all my tasks, and fill my planner with check marks. Rinse and repeat. I’d get stuff done. 

At home, I do the same. I have a plan of attack for everything. I read more books than I can remember. I work hard. And I feel good about myself when I work hard. 

Did you read that last line? 

What’s at the core of that feeling — feeling good about myself when I work hard? 

It’s about: 

• Feeling good about myself 
• Feeling like I am enough
• Having others see my good work ethic 
• Being seen as “with it” or knowledgeable on a topic 
• Being praised

I can go on, but I will stop here. 

Grinding Through It

All this is good until it is not. I realized recently that I have been tired for about ten years. Sure, the doctor says my bloodwork is “great,” but I’ll admit that I’ve felt tired since my son Will was born in 2011. While this is a funny (and mostly true) joke, it is also a sad admission of how much I have gritted my teeth to get where I am today. 

Okay, I am exaggerating a bit. Sure, not every day of the past ten years has been of the “teeth-grinding” variety — and I’m of the firm belief that some teeth-grinding is necessary to do the hard things — but the overall point remains that I often pursue work as a way to boost my ego and eliminate negative feelings I have about myself. 

In recent years, I have found myself at my best when I relax. 

Working hard is not my problem; taking work of any kind too seriously is. 

The Present of Your Presence

I am at my best when I think less about words like “balance” and more about words like “presence.” Being fully present is more challenging than ever but more rewarding than ever. How do I achieve that presence? It isn’t by tackling 48 tasks on my to-do list and trying to simultaneously be present — presence is its own thing. 

I am at my best when I see the golf shot, feel it, and trust my ability to hit it. All mechanical thoughts — my vain human attempt to be good enough — are not present. 

I lead myself best when I see it, feel it, and trust it in everything I do. I admit that sounds idealistic and a little too “new age,” but it is the admission that all I can do is my best. And I should trust that whatever my best is will be good enough. There is no one-size-fits-all solution for leadership, fatherhood, or anything else. 

I also confess that I write a lot about golf because I have never measured up to my own expectations. I have failed. I had dreams I did not fully pursue in my youth, only to find those dreams come back and haunt me later. I write about that now because I fear making the same mistake in weightier matters. This is also why I “swing aggressively” when it is time to take the next shot! 

A Focus on Others Helps Me Lead Myself

I am broken. 

I am at my best when I realize this. I am best when I get outside myself long enough to notice others. To really see others. I am most proud of myself when I do that. 

Leadership is the process of doing things with and through other people. It was not until this post that I realized that focusing on leading others helps me lead myself. For it contains all the ingredients (other people and their interests) that help me get past myself, my shame, and my brokenness. 

It truly is more blessed to give than receive — and I know I’m at my best when I give. 

A Last Note

I may be broken, but Jesus says I am enough. There is nothing I can do to earn his love, nor is there anything I can do to lose it. There are consequences to every action, but my identity is secure. Brokenness can only persist when that identity is forgotten. Someone reading this post needed to hear that, which is why I added this last paragraph a month after writing everything above it.